Editing Perception management (section)

==Celebrity==
[[Public relation]] firms are now offering services to [[celebrity]] clients in perception management or [[reputation repair]]. It is a new tool for public firms that lets large firms pour huge resources to the public through websites. The web helps public relations executives to reach out the news media and it offer ways to link the public relations people and news media. For example, firms provide direct email addresses of some business journalists.<ref>{{cite web|author=Sreenath Sreenivasan|title=New Tools for Public Relations Firms|date=March 31, 1997|work=The New York Times|url=https://www.nytimes.com/1997/03/31/business/new-tools-for-public-relations-firms.html}}</ref>
A new trend in perception management is athletes signing with major public relation firms. Well-known agencies, such as [[William Morris Endeavor|William Morris]] and competitor [[Creative Artists Agency]], recently started attracting huge sports stars. Alex Rodriguez joined the company after his alleged affair with Madonna, during the summer of 2008. He is following in the footsteps of [[Serena Williams]], [[Kevin Garnett]], and [[Vince Young]], who are all represented by the William Morris agency.<ref>{{cite web|author=Brooks Barnes|title=Rodriguez Signs with Hollywood Talent Agency|work=The New York Times|date=July 22, 2008|url=https://www.nytimes.com/2008/07/22/business/media/22arod.html}}</ref>
In the case of [[Britney Spears]], the media has tarnished and skewed the way she is perceived by the public.  In a short January 2007 interview conducted by contactmusic.com, Spears exclaims, "the media has had a lot of fun exaggerating my every move".<ref>{{cite web|url=http://www.contactmusic.com/news.nsf/story/britney-blames-media-for-skewed-perception_1018166 |title=Britney Spears &#124; Britney Blames Media For "Skewed Perception" |publisher=Contactmusic |date=2007-01-06 |access-date=2012-02-23}}</ref>
Another case of media skewing our interpretation of celebrities is in the case of [[Miley Cyrus]]. After her music video controversy, ''[[Can't Be Tamed]]'', her album sales declined to 72% less than her 2008 solo debut, ''[[Breakout (Miley Cyrus album)|Breakout]]''.<ref>{{cite news| url=https://www.nytimes.com/2010/07/11/fashion/11miley.html?ref=miley_cyrus | work=The New York Times | first=Laura M. | last=Holson | title=Fans of Miley Cyrus Question Her New Path | date=9 July 2010}}</ref>