Editing Product placement (section)

===Music and recording industries===
While radio and television stations are regulated by national governments, producers of printed or recorded works are not, leading marketers to attempt to get products mentioned in lyrics of popular songs.

In 2008, [[The Kluger Agency]] was claimed<ref name="wiredkluger">{{cite magazine |last=Van |first=Eliot |url=https://www.wired.com/listening_post/2008/09/products-placed/ |title=Products Placed: How Companies Pay Artists to Include Brands in Lyrics &#124; Listening Post |magazine=Wired |date=September 19, 2008 |access-date=August 7, 2012 |archive-url=https://web.archive.org/web/20131019125720/http://www.wired.com/listening_post/2008/09/products-placed |archive-date=October 19, 2013 |url-status=live |df=mdy-all }}</ref> to have proposed placement of ''[[Jeff Crouse#Notable works|Double Happiness Jeans]]'',<ref>{{cite web |url=http://www.musicradar.com/news/guitars/blog-dont-cha-wish-your-website-was-hot-like-this-174797 |title=BLOG: "Don't cha wish your website was hot like this?" |publisher=[[MusicRadar]] |date=September 23, 2008 |access-date=August 7, 2012 |archive-url=https://web.archive.org/web/20130319112037/http://www.musicradar.com/news/guitars/blog-dont-cha-wish-your-website-was-hot-like-this-174797 |archive-date=March 19, 2013 |url-status=live |df=mdy-all }}</ref> a virtual [[sweatshop]] created as part of the ''Invisible Threads'' project for the 2008 [[Sundance Festival]], in a [[Pussycat Dolls]] song for a fee.<ref>{{cite web |url=http://antiadvertisingagency.com/product-placement-oppertunity-from-adamklugerinboxcom/ |title=Product Placement "opportunity" from adamkluger -at- inbox.com |publisher=Anti-Advertising Agency |date=August 22, 2008 |access-date=August 7, 2012 |archive-url=https://web.archive.org/web/20100817182021/http://antiadvertisingagency.com/product-placement-oppertunity-from-adamklugerinboxcom/ |archive-date=August 17, 2010 |url-status=live |df=mdy-all }}</ref> The firm was not intended to represent a commercial product. It had been invented as a collaboration between [[Jeff Crouse]] of the Anti-Advertising Agency and [[Stephanie Rothenberg]]. While the product technically existed at the time, ''Double Happiness'' was intended to be a critical piece.<ref>{{cite web |url=http://nextnode.net/sites/emst/commonwealth/?p=96 |title=Invisible Threads, Jeff Crouse & Stephanie Rothenberg |publisher=National Museum of Contemporary Art, [[Athens, Greece]] |access-date=August 7, 2018 |archive-url=https://web.archive.org/web/20171019233509/http://nextnode.net/sites/emst/commonwealth/?p=96 |archive-date=October 19, 2017 |url-status=live |df=mdy-all }}</ref>

In January 2009, ''Migra Corridos'', a five-song EP including accordion ballad "El Mas Grande Enemigo", had received airplay on twenty-five Mexican radio stations. The tune purports to be the lament of a would-be immigrant left to die in the [[Arizona]] desert by [[people smuggling|coyotes (people smugglers)]].<ref>{{Cite web |url=http://www.nydailynews.com/latino/2009/01/23/2009-01-23_migra_corridos_aim_to_keep_immigrants_ho.html |title='Migra corridos' aim to keep immigrants home |agency=Associated Press |date=January 22, 2009 |website=nydailynews.com |access-date=November 6, 2018 |archive-url=https://web.archive.org/web/20090304154722/http://www.nydailynews.com/latino/2009/01/23/2009-01-23_migra_corridos_aim_to_keep_immigrants_ho.html |archive-date=March 4, 2009 |url-status=live |df=mdy-all }}</ref> No disclosure was made to the radio stations that the [[United States Border Patrol|U.S. Border Patrol]] had commissioned the project with content devised by Elevación, a Hispanic [[advertising agency]] based in Washington, D.C., and New York City.<ref>{{Cite web |url=http://news.bbc.co.uk/2/hi/americas/7879206.stm |title=US uses songs to deter immigrants |last=Ceresole |first=Carlos |date=February 15, 2009 |website=bbc.co.uk |access-date=November 6, 2018 |archive-url=https://web.archive.org/web/20171019232933/http://news.bbc.co.uk/2/hi/americas/7879206.stm |archive-date=October 19, 2017 |url-status=live |df=mdy-all }}</ref>

In 2010, a video for [[Lady Gaga]]'s "[[Telephone (Lady Gaga song)|Telephone]]" was criticised by some for displaying nine brands in nine minutes (including her own line of Heartbeats headphones), many as paid product placements.<ref>{{cite magazine |last=Hampp |first=Andrew |url=http://adage.com/article/madisonvine-news/miracle-whip-plenty-fish-tap-lady-gaga-s-telephone/142794/ |title=How Miracle Whip, Plenty of Fish Tap Lady Gaga's 'Telephone' |magazine=[[Advertising Age]] |date=March 13, 2010 |access-date=August 7, 2012 |archive-url=https://web.archive.org/web/20110319223212/http://adage.com/article/madisonvine-news/miracle-whip-plenty-fish-tap-lady-gaga-s-telephone/142794/ |archive-date=March 19, 2011 |url-status=live |df=mdy-all }}</ref> Other 2010 music videos displayed the PlentyofFish website include [[Natasha Bedingfield]]'s "[[Touch (Natasha Bedingfield song)|Touch]]", [[Flo Rida]] and [[Akon]]'s "[[R.O.O.T.S.#Singles|Available]]", [[Jason Derulo]]'s "[[Ridin' Solo]]",<ref name=marketwire>{{cite web|url=http://www.marketwire.com/press-release/Jason-Derulo-Is-Ridin-Solo-on-PlentyofFishcom-1276587.htm|title=Jason Derulo Is Ridin' Solo on PlentyofFish.com|date=June 2010|access-date=February 18, 2011|archive-url=https://web.archive.org/web/20110305132109/http://www.marketwire.com/press-release/Jason-Derulo-Is-Ridin-Solo-on-PlentyofFishcom-1276587.htm|archive-date=March 5, 2011|url-status=live|df=mdy-all}}</ref> and [[3OH!3]]'s "[[Double Vision (3OH!3 song)|Double Vision]]".<ref>{{cite news |last=Elliott |first=Stuart |url=http://mediadecoder.blogs.nytimes.com/2011/02/17/plenty-of-fish-one-web-site/ |title=Plenty of Fish, a Dating Site, Promotes Itself in Music Videos |newspaper=New York Times |date=February 17, 2011 |access-date=2012-08-07 |archive-url=https://web.archive.org/web/20121003180937/http://mediadecoder.blogs.nytimes.com/2011/02/17/plenty-of-fish-one-web-site/ |archive-date=October 3, 2012 |url-status=live |df=mdy-all }}</ref>

In 2011, [[Britney Spears]]'s music video for "[[Hold It Against Me]]" advertised PlentyofFish and [[Sony]]; one ''[[Washington Post]]'' review denounced the video as an [[informercial]].<ref>{{cite news |last=Kelly |first=Liz |url=http://voices.washingtonpost.com/celebritology/2011/02/britney_spears_debuts_hold_it.html |title=Celebritology 2.0 - Britney Spears debuts 'Hold It Against Me' video/infomercial |newspaper=Washington Post |date=February 18, 2011 |access-date=August 7, 2012 |archive-url=https://web.archive.org/web/20121104083327/http://voices.washingtonpost.com/celebritology/2011/02/britney_spears_debuts_hold_it.html |archive-date=November 4, 2012 |url-status=dead |df=mdy-all }}</ref>

[[Jennifer Lopez]]'s [[Fiat Automobiles|Fiat]]-sponsored music video "[[Papi (song)|Papi]]" was edited for broadcast as a 30-second advertisement for the [[Fiat 500 (2007)|Fiat 500 Cabrio]] in 2011.<ref>{{cite magazine |title=Jennifer Lopez Debuts New Fiat Commercial After Last Spot Called 'Decade's Worst' |date=October 10, 2011 |first=Andrew |last=Hampp |magazine=[[Billboard (magazine)|Billboard]] |url=http://www.billboard.biz/bbbiz/industry/branding/jennifer-lopez-debuts-new-fiat-commercial-1005397752.story |access-date=August 30, 2012 |archive-url=https://web.archive.org/web/20120908050141/http://www.billboard.biz/bbbiz/industry/branding/jennifer-lopez-debuts-new-fiat-commercial-1005397752.story |archive-date=September 8, 2012 |url-status=live |df=mdy-all }}</ref> The original video also advertised [[BlackBerry]], [[Tous Designer House|Tous]], Planet Love Match and [[Crown Royal]].<ref>{{cite news|title=Papi-Razzi: Jennifer Lopez Stuffs New Video With Product Placement|first=Abe|last=Sauer|publisher=BrandChannel|date=September 20, 2011|url=http://www.brandchannel.com/home/post/2011/09/20/Jennifer-Lopez-Papi-Product-Placement.aspx|access-date=September 1, 2012|archive-url=https://web.archive.org/web/20120401010933/http://www.brandchannel.com/home/post/2011/09/20/Jennifer-Lopez-Papi-Product-Placement.aspx|archive-date=April 1, 2012|url-status=live|df=mdy-all}}</ref>

[[Alcohol advertising]] in music videos drew criticism from [[Curtin University]] in [[Perth]], Australia in 2011. An Alcohol Beverages Advertising Code (ABAC) exists in Australia to handle complaints,<ref>{{cite web|title=About the ABAC Scheme|publisher=The ABAC Scheme Ltd.|url=http://www.abac.org.au/about/|access-date=August 29, 2012|archive-url=https://web.archive.org/web/20120911112451/http://www.abac.org.au/about|archive-date=September 11, 2012|url-status=live|df=mdy-all}}</ref> but a placement of [[Midori (liqueur)|Midori]] [[liqueur]] in [[Cobra Starship]]'s "[[You Make Me Feel...]]" was judged not to be alcohol advertising.<ref>{{cite web|title=Midori Product Placement - Alcohol Advertising Review Board|publisher=McCusker Centre for Action on Alcohol and Youth, [[Curtin University]], [[Perth]], [[Australia]]|url=http://www.alcoholadreview.com.au/key-concerns/alcohol-advertising-ten-shockers/midori-product-placement/|access-date=August 29, 2012|archive-url=https://web.archive.org/web/20120819034047/http://www.alcoholadreview.com.au/key-concerns/alcohol-advertising-ten-shockers/midori-product-placement/|archive-date=August 19, 2012|url-status=live|df=mdy-all}}</ref>

[[Rap music|Rap]] and [[hip hop music|hip hop]] are notorious for the high level of product placement in lyrics and music videos; as rappers flaunt luxury brands to show off their wealthy lifestyle, companies pay to have their products named in tracks.<ref>{{Cite web|url=https://fortune.com/2017/08/18/name-brands-pop-music-rap/|title=This Is the Most Name-Dropped Brand in Music|website=Fortune}}</ref> This integration began in 1986 with [[Run-DMC]]'s "[[My Adidas]]." [[Hennessy]] and [[Alizé (drink)|Alizé]] are notable as alcoholic drinks which became popular after being promoted in rap.<ref>{{Cite web|url=https://thegrio.com/2011/11/30/does-hip-hop-product-placement-make-a-difference/|title=Maybach's fall and the limits of rap product placement|first=David A.|last=Love|date=November 30, 2011}}</ref><ref>{{Cite web|url=https://fusion360agency.com/product-placement-in-hip-hop/|title=Product Placement in Hip Hop & Rap|date=March 4, 2016}}</ref>