Editing Social learning theory (section)

==== Applications for social change ====

Through observational learning a model can bring forth new ways of thinking and behaving.<ref name=bandura2002>{{cite journal |last=Bandura |first=A. |year=2002 |title=Growing Primacy of Human Agency in Adaptation and Change in the Electronic Era |journal=European Psychologist |volume=7 |issue=1 |pages=2–16 |doi=10.1027//1016-9040.7.1.2 }}</ref>  With a modeled emotional experience, the observer shows an affinity toward people, places and objects.<ref name=bandura2004 />  They dislike what the models do not like and like what the models care about.<ref name=bandura2002 />  Television helps contribute to how viewers see their social reality.<ref name=bandura2004 />  "Media representations gain influence because people's social constructions of reality depend heavily on what they see, hear and read rather than what they experience directly".<ref name=bandura2004 />  Any effort to change beliefs must be directed toward the sociocultural norms and practices at the social system level.<ref name=bandura2004 /> Before a drama is developed, extensive research is done through focus groups that represent the different sectors within a culture.  Participants are asked what problems in society concern them most and what obstacles they face, giving creators of the drama culturally relevant information to incorporate into the show.<ref name=bandura2004 />

The pioneer of entertainment-education is [[Educational television|Miguel Sabido]] a creative writer/producer/director in the 1970s at the Mexican national television system, Televisa.  Sabido spent eight years working on a method that would create social change and is known as the Sabido Method.<ref name=singhal1993 /> He credits [[Albert Bandura]]'s social learning theory, the drama theory of [[Eric Bentley]], [[Carl Jung]]'s theory of archetypes, MacLean's [[triune brain]] theory and Sabido's own soap opera theory for influencing his method.<ref>{{cite journal |last1=Singhal |first1=A. |last2=Obregon |first2=R. |year=1999 |title=Social uses of commercial soap operas: A conversation with Miguel Sabido |journal=Journal of Development Communication |volume=10 |issue=1 |pages=68–77 |pmid=12295321 }}</ref> Sabido's method has been used worldwide to address social issues such as national literacy, population growth and health concerns such as HIV.<ref name=bandura2004 />