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Structuration theory
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=== Four-flows-model === The four flows model of organizing is grounded in structuration theory. McPhee and Pamela Zaug (2001)<ref>{{Cite journal|last1=McPhee|first1=Robert D.|last2=Zaug|first2=Pamela|date=2001-09-01|title=Organizational Theory, Organizational Communication, Organizational Knowledge, and Problematic Integration|url=https://academic.oup.com/joc/article/51/3/574-591/4110024|journal=Journal of Communication|language=en|volume=51|issue=3|pages=574–591|doi=10.1111/j.1460-2466.2001.tb02897.x|issn=0021-9916|url-access=subscription}}</ref> identify four communication flows that collectively perform key organizational functions and distinguish organizations from less formal social groups: * Membership negotiation—socialization, but also identification and self-positioning; * Organizational self-structuring—reflexive, especially managerial, structuring and control activities; * Activity coordination—Interacting to align or adjust local work activities; * Institutional positioning in the social order of institutions—mostly external communication to gain recognition and inclusion in the web of social transactions.
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