Editing Vested interest (communication theory) (section)

==Issues==
Vested interest appears to affect people's tendency to overestimate the extent to which others agree with their beliefs, a bias known variously as the false-consensus or assumed-consensus effect.<ref name="Crano83" /><ref name="Marks & Miller">{{cite journal |last1=Marks |first1=Gary |last2=Miller |first2=Norman |title=Ten years of research on the false-consensus effect: An empirical and theoretical review. |journal=Psychological Bulletin |date=1987 |volume=102 |issue=1 |pages=72–90 |doi=10.1037/0033-2909.102.1.72}}</ref><ref name="Ross, Greene & House">{{cite journal |last1=Ross |first1=Lee |last2=Greene |first2=David |last3=House |first3=Pamela |title=The "false consensus effect": An egocentric bias in social perception and attribution processes |journal=Journal of Experimental Social Psychology |date=May 1977 |volume=13 |issue=3 |pages=279–301 |doi=10.1016/0022-1031(77)90049-X}}</ref> If people tend to overestimate the number of others who share their beliefs, this tendency should be exacerbated in situations involving personally consequential, or highly vested, beliefs. Research supports this expectation.<ref name="Crano83"/> College student participants who thought that a new university policy would disadvantage them personally assumed that the great majority of the student body would evaluate the policy as they had, despite the fact that only half the student population would be similarly disadvantaged.