Editing Bell Canada (section)

== Marketing ==
Bell Canada created the [[Frank and Gordon]] beavers to advertise its products from 2006 to 2008.

Coinciding with its advertising campaign as part of its sponsorship of the 2008 Beijing Olympics, Bell introduced a new logo and minimalist ad style, with the slogans "Today just got better" (with emphasis on the suffix "'''er'''") in English Canada and "La vie est Bell" (a pun on "La vie est Belle"&nbsp;— {{langx|fr|life is beautiful}}) in French Canada.<ref name="BCE-2008Branding">{{cite press release
  | title = Bell to launch its new national brand tomorrow
  | publisher = BCE, Inc.
  | date = August 7, 2008
  | url = http://www.bce.ca/en/news/releases/corp/2008/08/07/74829.html
  | access-date = August 7, 2008
| archive-url= https://web.archive.org/web/20080810165322/http://www.bce.ca/en/news/releases/corp/2008/08/07/74829.html| archive-date= August 10, 2008 | url-status= live}}</ref> The font used in Bell's marketing is a custom typeface known as 'Bell Slim', by Canadian typeface designer Ian Brignell.