Editing Cancer research (section)

=== Awareness campaigns ===
Supporters of different types of cancer have adopted different colored [[awareness ribbons]] and promote months of the year as being dedicated to the support of specific types of cancer.<ref>{{cite web|url=https://www.cancer.net/research-and-advocacy/cancer-awareness-dates|title=Cancer Awareness Dates|date=19 December 2013|website=cancer.net|access-date=9 May 2018|url-status=live|archive-url=https://web.archive.org/web/20171209100057/https://www.cancer.net/research-and-advocacy/cancer-awareness-dates|archive-date=9 December 2017}}</ref> The American Cancer Society began promoting October as [[Breast Cancer Awareness Month]] in the United States in the 1980s. Pink products are sold to both generate awareness and raise money to be donated for research purposes. This has led to [[pinkwashing (breast cancer)|pinkwashing]], or the selling of ordinary products turned pink as a promotion for the company.