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Learning styles
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===Other critiques=== Coffield and his colleagues and Mark Smith are not alone in their judgements. In 2005, [[Demos (UK think tank)|Demos]], a UK think tank, published a report on learning styles prepared by a group chaired by [[David Hargreaves (academic)|David Hargreaves]] that included [[Usha Goswami]] from the [[University of Cambridge]] and David Wood from the [[University of Nottingham]]. The Demos report said that the evidence for learning styles was "highly variable", and that practitioners were "not by any means always frank about the evidence for their work".<ref name="Hargreaves">{{cite book |last1=Beere |first1=Jackie |last2=Swindells |first2=Maggie |last3=Wise |first3=Derek |last4=Desforges |first4=Charles |last5=Goswami |first5=Usha |author-link5=Usha Goswami |last6=Wood |first6=David |last7=Horne |first7=Matthew |last8=Lownsbrough |first8=Hannah |last9=Hargreaves |first9=David |author-link9=David Hargreaves (academic) |date=2005 |title=About learning: report of the Learning Working Group |location=London |publisher=[[Demos (UK think tank)|Demos]] |isbn=1841801402 |oclc=59877244 |url=http://www.demos.co.uk/publications/aboutlearning |access-date=2014-05-08 |archive-url=https://web.archive.org/web/20071222065214/http://www.demos.co.uk/publications/aboutlearning |archive-date=2007-12-22 |url-status=dead }}</ref>{{rp|11}} Cautioning against interpreting neuropsychological research as supporting the applicability of learning style theory, John Geake, Professor of Education at the UK's [[Oxford Brookes University]], and a research collaborator with [[Oxford University]]'s Centre for Functional Magnetic Resonance Imaging of the Brain, commented in 2005: "We need to take extreme care when moving from the lab to the classroom. We do remember things visually and aurally, but information isn't defined by how it was received."<ref name="Revell">{{cite news|last=Revell |first=Phil |date=30 May 2005 |title=Each to their own |url=http://education.guardian.co.uk/egweekly/story/0,,1495514,00.html |newspaper=[[The Guardian]] |archive-url=https://web.archive.org/web/20070304034655/http://education.guardian.co.uk/egweekly/story/0%2C%2C1495514%2C00.html |archive-date= 4 March 2007 |access-date=9 August 2015 |url-status=dead }}</ref> The work of [[Daniel T. Willingham]], a cognitive psychologist and neuroscientist, has argued that there is not enough evidence to support a theory describing the differences in learning styles amongst students. In his 2009 book ''Why Don't Students Like School'',<ref name="Willingham">{{cite book |last=Willingham |first=Daniel T. |author-link=Daniel T. Willingham |date=2009 |title=Why don't students like school?: a cognitive scientist answers questions about how the mind works and what it means for the classroom |location=San Francisco, CA |publisher=[[Jossey-Bass]] |isbn=9780470279304 |oclc=255894389 |url=https://books.google.com/books?id=8SDs8LZl41EC}}</ref> he claimed that a cognitive styles theory must have three features: "it should consistently attribute to a person the same style, it should show that people with different abilities think and learn differently, and it should show that people with different styles do not, on average, differ in ability".<ref name="Willingham"/>{{rp|118}} He concluded that there are no theories that have these three crucial characteristics, not necessarily implying that cognitive styles don't exist but rather stating that psychologists have been unable to "find them".<ref name="Willingham"/>{{rp|118}} In a 2008 self-published [[YouTube]] video titled "Learning Styles Don't Exist", Willingham concluded by saying: "Good teaching is good teaching and teachers don't need to adjust their teaching to individual students' learning styles."<ref>{{cite web|url=https://www.youtube.com/watch?v=sIv9rz2NTUk |title=Learning Styles Don't Exist |date=21 August 2008 |first=Daniel T. |last=Willingham |author-link=Daniel T. Willingham |website=[[YouTube]] |access-date=2020-05-28}}</ref>
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