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==Model kits== {{no footnotes|section|date=August 2016|small=}} [[File:Pocher Mercedes.jpg|thumb|250px|right|[[Pocher]] model of a [[Mercedes-Benz SSK]].]] Scale miniatures of real production vehicles, designed as kits for children or the enthusiast to construct, can be made of [[plastic model|plastic]], [[Die-cast toy|die-cast metal]], resin, and even wood. In plastic model kits, parts are molded in single cast 'trees' with thin connections that can be easily severed for painting and assembly. Parts come molded in a variety of colors, white being the most common in the 1960s and 1970s. Some parts are chrome plated to simulate real bumpers, grilles, wheels, and other pieces that might be chrome on the actual vehicle. Tires are most commonly molded in rubber. Water 'slide-on' decals are usually included along with an instruction brochure. The best kits have incredible levels of accuracy, even in detail and parts unseen when the model is complete. Major manufacturers are [[Aluminum Metal Toys|AMT]], [[Model Products Corporation|MPC]], [[Revell]], [[Monogram models|Monogram]], and [[Tamiya Corporation|Tamiya]] but many smaller plastics companies, like [[Aurora Plastics Corporation|Aurora]], [[Pyro Plastics Corporation|Pyro]], IMC, and Premier have come and gone. === Pioneers === The model car "kit" hobby began in the post [[World War II]] era with Ace and Berkeley wooden model cars. Revell pioneered the plastic model car in the late 1940s with their Maxwell kit, which was basically an unassembled version of a pull toy. Derek Brand, from England, pioneered the first real plastic kit, a 1932 Ford Roadster for Revell. He was also known for developing a line of 1/32 scale model car kits in England for the Gowland brothers. These kits were later introduced by Revell in the U.S. as the "Highway Pioneers" Series of kits.<ref>Funding Universe webpage</ref>{{page needed|date=April 2021}} On the heels of the promotional model business, [[Aluminum Model Toys]] or AMT introduced model car kits in 1957. [[Jo-Han]], [[Revell]] and [[Monogram (company)|Monogram]] also started producing model car kits about this same time. Most of these were known as "annual" kits, and were the unassembled kit version of the promotional models or 'promos' representing the new cars that were introduced at the beginning of each model year. As early as 1962, avid British collector Cecil Gibson had even written a book on plastic model cars.{{sfn|Gibson|1962}}{{page needed|date=April 2021}} By the mid-1960s, plastic model kits had become more plentiful and varied, with increased level of detail. Typically, the kits often had opening hoods, separate engines and detailed suspension parts. === Customizers === The mid-1960s is generally considered the "golden age" of plastic model car kits. Many specialty modelers and customizers, famous for their wild creations, were hired by model companies to sponsor and create new kit designs. [[George Barris (auto customizer)|George Barris]], Darryl Starbird, and the [[Alexander Brothers (auto customizers)|Alexander Brothers]] worked for AMT. Tom Daniel design vehicles for Monogram and Mattel. Dean Jeffries was employed by MPC. Bill Campbell created hippie monster designs for Hawk. Ed Roth, famous for his 'Rat Fink' was hired by Revell about 1962. Many of these customizers created real cars and had to have specialists convert their creations into model kit form. Jim Keeler, a model kit designer for Revell, brought the world highly detailed model cars in the early sixties and is credited with bringing Ed Roth's famous hot rods and customs to the model car marketplace. He also designed Revell's Custom Car Parts which allowed kit builders to add engines, custom wheels and other custom features to existing models. Keeler later went on to Aurora Plastics and innovated the Prehistoric Scenes, which were highly detailed models of prehistoric dinosaurs. Many of Keelers kit designs are still being sold in the 21st century.{{Citation needed|date=August 2016}} In addition to building them stock, most annual kits offered "3 in 1" versions which allowed the builder to assemble the car in stock, custom, or racing form. MPC joined the kit/promo business in 1965, and among their first annual kits/promos, was the full-size Dodge Monaco, which was released with a gold metallic plastic body and is a valuable collector's item today. === Decline and revival === Interest in model car kits began to wane in the mid-1970s, and while the precise causes are not perfectly clear, some factors were a sharp rise in the price of plastics, parents becoming cautious of 'glue sniffing' and, later, the rise of video gaming.{{sfn|Miller|2011}} A revival of sorts was seen in the late 1980s, especially among adults, as Monogram introduced a series of replicas of [[NASCAR]] race cars, as did AMT with a kit of the 1966 Chevrolet Nova, which American modelers had been requesting for years. New model specific magazines sprang up, such as ''Scale Auto Enthusiast'', (now simply ''Scale Auto'') and ''Model Cars Magazine!''. These magazines spread the word, helped advertisers, and brought a new generation of modelers together from all across the country. Many of the kits from the golden age of modeling have been reissued. Not only does this allow the craftsman to build the cars they always wanted (but couldn't obtain or afford), but it tends to lower the prices of the originals. In some cases, models of cars from the 1950s and 1960s have been issued with all-new tooling, which allows for even more detailing with modern kit design and manufacturing methods. These include AMT's 1966 Fairlane and 1967 Impala SS, and Monogram's 1967 Chevelle and 1965 Impala Super Sport.{{Citation needed|date=August 2016}} Today, model car companies are still in business, fueled by this renewed interest. ERTL took over AMT and MPC which are now both under the Round 2 LLC name. Revell and Monogram have merged. Modelers today can take advantage of modern technology, which includes photoetched details, adhesive chrome foil for chrome trim, wiring for engines, and billet-aluminum parts. Many builders today can construct a model so it resembles the real car in miniature, much more than could have been done with essentially the same kit more than forty years ago.{{Citation needed|date=August 2016}} The internet has also fueled a growing modeling community through websites, online forums and bulletin boards, and sites that host photographs, allowing the hobby to expand internationally.{{Citation needed|date=August 2016}} === Japanese kits === Japanese model kit manufacturers β Tamiya, Fujimi, Aoshima, and Hasegawa, among them β also stepped up their presence in the U.S. market during the 1980s and 1990s. Lesser known kit manufacturers, at least in the United States, were Doyusha, Yamada, Nichimo, Otaki, Marui, Rosso, and Arii. Japanese kits are generally known for being ultra detailed and of very high quality. Most of the subjects of these companies are Japanese cars, both classic and current (and, of course, ships, planes and military vehicles). For example, Hasegawa and Aoshima make detailed models of the first-generation Toyota Celica, which has become somewhat of a classic. Nevertheless, Hasegawa also produced 1/25 scale models of 1965β66 American cars, including the 1965 Chevrolet Impala, and 1966 Buick Wildcat, Cadillac Coupe DeVille, and Thunderbird Landau. These were actually Johan and AMT kits that were simplified and modified for the Japanese market.{{Citation needed|date=August 2016}} === Short-run multimedia kits === Since the mid-1990s several companies including: Tameo, Studio 27, Model Factory Hiro, and Renaissance have issued hundreds of Sports Car and Formula 1 subjects in limited-run, multimedia kit sets. These so-called "multimedia" offerings consist of a combination of resin, white metal, photo-etch, and machined aluminum instead of inject plastic parts. The most popular scales are 1/43, 1/20, and 1/24. These multimedia kits are very high quality, require a wide set of construction skills to complete, and are marketed to international competition enthusiasts.{{Citation needed|date=August 2016}}
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