Editing Net neutrality (section)

===Favoring fast-loading websites===
Pro-net neutrality arguments have also noted that regulations are necessary due to research showing low tolerance to slow-loading content providers. In a 2009 research study conducted by Forrester Research, online shoppers expected the web pages they visited to download content instantly.<ref>{{Cite news|url=https://www.nytimes.com/2012/03/01/technology/impatient-web-users-flee-slow-loading-sites.html|title=Impatient Web Users Flee Slow-Loading Sites|last=Lohr|first=Steve|date=29 February 2012|work=[[The New York Times]]|access-date=2017-03-04|issn=0362-4331|url-status=live|archive-url=https://web.archive.org/web/20170304193720/http://www.nytimes.com/2012/03/01/technology/impatient-web-users-flee-slow-loading-sites.html|archive-date=4 March 2017}}</ref> When a page fails to load at the expected speed, many of them simply click out. A study found that even a one-second delay could lead to "11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions."<ref>{{Cite news|url=https://www.forbes.com/sites/rogerdooley/2012/12/04/fast-sites/#14be9e3353cf|title=Don't Let a Slow Website Kill Your Bottom Line|last=Dooley|first=Roger|work=[[Forbes]]|access-date=2017-03-04|url-status=live|archive-url=https://web.archive.org/web/20170304195437/https://www.forbes.com/sites/rogerdooley/2012/12/04/fast-sites/#14be9e3353cf|archive-date=4 March 2017}}</ref> This delay can cause a severe problem to small innovators who have created new technology. If a website is slow by default, the general public will lose interest and favor a website that runs faster. This helps large corporate companies maintain power because they have the means to fund faster Internet speeds.<ref>{{Cite web|url=https://www.publicknowledge.org/issues/net-neutrality|title=Net Neutrality|last=Feld|first=Harold|date=14 December 2017|website=Public Knowledge|access-date=2018-05-23|archive-date=14 July 2018|archive-url=https://web.archive.org/web/20180714011143/https://www.publicknowledge.org/issues/net-neutrality|url-status=live}}</ref> On the other hand, smaller competitors have less financial capabilities making it harder for them to succeed in the online world.<ref>{{Cite web|url=https://www.inverse.com/article/38735-net-neutrality-timeline-fcc-meeting|title=Net Neutrality Timeline: 10 Events That Led to Dec. 14|last=Leskin|first=P.|date=27 November 2017|website=Inverse|access-date=2018-05-15|archive-date=29 September 2018|archive-url=https://web.archive.org/web/20180929000438/https://www.inverse.com/article/38735-net-neutrality-timeline-fcc-meeting|url-status=live}}</ref>