Editing Vested interest (communication theory) (section)

==Summary==
Each of the five components (stake, salience, certainty, immediacy, and self-efficacy) co-exist within an individual's realm of conscious judgment. If it creates a sufficiently strong attitude, any of these components can cause an individual to adopt or reject a certain position. All five are considered any time an individual is presented with a message that attempts to influence or persuade him to adopt a certain position or perform an action. The process of evaluating these components can range from almost instantly to taking several years. At any rate, all five are considered (consciously or subconsciously) before making a decision with implications of vested interest.