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Visual rhetoric
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=== Text === While visual rhetoric is usually applied to denote the non-textual artifacts, the use and presentation of words is still critical to understanding the visual argument as a whole. Beyond how a message is conveyed, the presentation of that message encompasses the study and practice of [[typography]]. Professionals in fields from graphic design to book publishing make deliberate choices about how a typeface looks, including but not limited to concerns of functionality, emotional evocations, and cultural context.<ref>Michael Bierut, "Now You See It and Other Essays on Design." Princeton Architectural Press. New York. November 7, 2017.</ref> [[File:Wiki Meme.jpg|thumb|An example of a simple meme. Identifiable symbols fill gaps in meaning where text is absent.]]
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