Editing Anheuser-Busch (section)

===2017 Super Bowl advertising===
In early February 2017, Anheuser-Busch's "Budweiser – Born the Hard Way" Super Bowl commercial was released online, prompting conservative political rebuke over its depiction of the immigration of founder Adolphus Busch from Germany to St. Louis. Although the ad had been conceived eight months before its release, some perceived the ad to be a political statement in opposition to then-current president [[Donald Trump]]. A week before the ad's release, public controversy erupted over an executive order prohibiting entry of immigrants, refugees, and re-entry of permanent residents from seven countries into the United States.<ref>{{Cite web |url=https://www.businessinsider.com/people-boycotting-budweiser-super-bowl-ad-2017-2 |title=People are boycotting Budweiser because of this immigration-themed Super Bowl ad |last=Snyder |first=Chris |website=Business Insider |access-date=2019-10-31 |archive-date=October 31, 2019 |archive-url=https://web.archive.org/web/20191031152329/https://www.businessinsider.com/people-boycotting-budweiser-super-bowl-ad-2017-2 |url-status=live}}</ref> The script for the advertisement was finalized after the November elections, when Budweiser's internal marketing team settled on the twelfth revision of the script. Shooting for the commercial then took place in January.<ref>{{Cite web |url=https://www.adweek.com/brand-marketing/how-budweiser-created-an-epic-immigrant-story-to-reclaim-the-super-bowl-spotlight/ |title=How Budweiser Created an Epic Immigrant Story to Reclaim the Super Bowl Spotlight |last1=Monllos |first1=Kristina |date=January 29, 2017 |website=adweek.com|access-date=2019-10-31 |archive-date=October 31, 2019 |archive-url=https://web.archive.org/web/20191031152329/https://www.adweek.com/brand-marketing/how-budweiser-created-an-epic-immigrant-story-to-reclaim-the-super-bowl-spotlight/ |url-status=live}}</ref> The ad controversy followed after controversy in May 2016 when Trump, then a presidential candidate, was perceived by some to be hijacking Budweiser's America branding campaign for his own political purposes.<ref>{{Cite web |url=https://www.cbsnews.com/news/donald-trump-takes-credit-for-budweiser-beer-name-change-to-america/ |title=Donald Trump takes credit for Budweiser beer name change to 'America' |website=CBS News |date=May 11, 2016|access-date=2019-10-31 |archive-date=October 31, 2019 |archive-url=https://web.archive.org/web/20191031152330/https://www.cbsnews.com/news/donald-trump-takes-credit-for-budweiser-beer-name-change-to-america/ |url-status=live}}</ref>