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== Branding == [[File:Debian-OpenLogo.svg|thumb|upright=0.5|The official logo (also known as open use logo) that contains the well-known Debian swirl<ref name=":2">{{Cite web |title=Debian logos |url=https://www.debian.org/logos/ |url-status=live |archive-url=https://web.archive.org/web/20240130162327/https://www.debian.org/logos/ |archive-date=January 30, 2024 |access-date=January 30, 2024 |website=Debian |at=First paragraph}}</ref>|145x145px]] Debian has two logos. The official logo (also known as <q>''open use logo''</q>) contains the well-known Debian <q>''swirl''</q> and best represents the visual identity of the Debian Project. A separate logo also exists for use by the Debian Project and its members only.<ref name=":2" /> The Debian "swirl" logo was designed by Raul Silva<ref>{{Cite web |title=GNU/art |url=http://gnuart.onshore.com/ |url-status=live |archive-url=https://web.archive.org/web/20150208024346/http://gnuart.onshore.com/ |archive-date=February 8, 2015 |access-date=February 18, 2015}}</ref><ref>{{Cite web |title=Logo credit |url=https://lists.debian.org/debian-www/2010/10/msg00119.html |url-status=live |archive-url=https://web.archive.org/web/20150218182043/https://lists.debian.org/debian-www/2010/10/msg00119.html |archive-date=February 18, 2015 |access-date=February 18, 2015}}</ref> in 1999 as part of a contest to replace the semi-official logo that had been used.<ref>{{Cite web |title=Debian Logo Contest |url=http://www.debian.org/News/1999/19990204.en.html |url-status=live |archive-url=https://web.archive.org/web/20150218195921/https://www.debian.org/News/1999/19990204.en.html |archive-date=February 18, 2015 |access-date=March 24, 2021}}</ref> The winner of the contest received an @Debian.org [[email address]], and a set of Debian 2.1 install CDs for the architecture of their choice. Initially, the swirl was magic smoke arising from an also included bottle of an Arabian-style genie presented in black profile, but shortly after was reduced to the red smoke swirl for situations where space or multiple colours were not an option, and before long the bottle version effectively was superseded{{Disputed inline|Debian Logo|date=July 2024}}. There has been no official statement from the Debian project on the logo's meaning, but at the time of the logo's selection, it was suggested that the logo represented the [[magic smoke]] that made computers work.<ref>{{Cite web |title=[PROPOSED] Swap the "open" and "official" versions of the new logo |url=https://lists.debian.org/debian-vote/1999/06/msg00001.html |url-status=live |archive-url=https://web.archive.org/web/20150909090814/https://lists.debian.org/debian-vote/1999/06/msg00001.html |archive-date=September 9, 2015 |access-date=February 18, 2015}}</ref><ref>{{Cite web |title=Debian Chooses Logo |url=http://www.linux.slashdot.org/story/99/06/04/0412213/debian-chooses-logo |url-status=dead |archive-url=https://web.archive.org/web/20150218181919/http://www.linux.slashdot.org/story/99/06/04/0412213/debian-chooses-logo |archive-date=February 18, 2015 |df=mdy-all}}</ref><ref>{{Cite web |title=Origins of the Debian logo |url=https://lists.debian.org/debian-devel/2005/01/msg01782.html |url-status=live |archive-url=https://web.archive.org/web/20180112043011/https://lists.debian.org/debian-devel/2005/01/msg01782.html |archive-date=January 12, 2018 |access-date=January 11, 2018}}</ref> One theory about the origin of the Debian logo is that [[Buzz Lightyear]], the chosen character for the first named Debian release, has a swirl in his chin.{{sfn |Krafft |2005 |p=66}}<ref>{{Cite AV media |url=http://www.pixar.com/sites/default/files/ts_billboards_title_v3.jpg |title=Toy Story |type=Billboard |publisher=[[Pixar]] |access-date=2014-08-20 |archive-url=https://web.archive.org/web/20131110181603/http://www.pixar.com/sites/default/files/ts_billboards_title_v3.jpg |archive-date=November 10, 2013 |url-status=dead |df=mdy-all}}</ref> [[Stefano Zacchiroli]] also suggested that this swirl is the Debian one.<ref>{{Cite web |last=Zacchiroli |first=Stefano |author-link=Stefano Zacchiroli |date=2010-12-04 |title=Debian: 17 ans de logiciel libre, 'do-ocracy' et démocratie |url=https://upsilon.cc/~zack/talks/2010/20101204-versailles.pdf |url-status=dead |archive-url=https://web.archive.org/web/20161120152845/https://upsilon.cc/~zack/talks/2010/20101204-versailles.pdf |archive-date=November 20, 2016 |access-date=2014-10-21 |page=6}}</ref> Buzz Lightyear's swirl is a more likely candidate as the codenames for Debian are names of Toy Story characters. The former Debian project leader [[Bruce Perens]] used to work for Pixar and is credited as a studio tools engineer on ''[[Toy Story 2]]'' (1999).
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