Editing Impression management (section)

==== Political impression management ====
Impression management is also influential in the political spectrum. "Political impression management" was coined in 1972 by sociologist Peter M. Hall, who defined the term as the art of marking a candidate look electable and capable (Hall, 1972). This is due in part to the importance of "presidential" candidates—appearance, image, and narrative are a key part of a campaign and thus impression management has always been a huge part of winning an election (Katz 2016). Social media has evolved to be part of the political process, thus political impression management is becoming more challenging as the online image of the candidate often now lies in the hands of the voters themselves.

The evolution of social media has increased the way in which political campaigns are targeting voters and how influential impression management is when discussing political issues and campaigns.<ref>{{Cite journal|last1=Proudfoot|first1=Jeffrey G.|last2=Wilson|first2=David|last3=Valacich|first3=Joseph S.|last4=Byrd|first4=Michael D.|date=2018-01-02|title=Saving face on Facebook: privacy concerns, social benefits, and impression management|journal=Behaviour & Information Technology|language=en|volume=37|issue=1|pages=16–37|doi=10.1080/0144929X.2017.1389988|s2cid=17497065|issn=0144-929X|url=http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1230&context=icis2014|url-access=subscription}}</ref> Political campaigns continue to use social media as a way to promote their campaigns and share information about who they are to make sure to lead the conversation about their political platform.<ref>{{Cite journal|last1=Faculty of Arts and Creative Industries, Middlesex University, London|last2=Šimunjak|first2=Maja|last3=Sinčić Ćorić|first3=Dubravka|last4=Brečić|first4=Ružica|last5=Faculty of Economics and Business, Zagreb|date=December 2017|title=Political Impression Management Through Direct and Mediated Communication: The 2014/2015 Croatian Presidential Elections|url=http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=281654|journal=Drustvena Istrazivanja|volume=26|issue=4|doi=10.5559/di.26.4.05|doi-access=free}}</ref> Research has shown that political campaigns must create clear profiles for each candidate in order to convey the right message to potential voters.<ref>{{Cite journal|last1=Landtsheer|first1=Christ'l De|last2=De Vries|first2=Philippe|last3=Vertessen|first3=Dieter|date=2008-09-15|title=Political Impression Management: How Metaphors, Sound Bites, Appearance Effectiveness, and Personality Traits Can Win Elections|journal=Journal of Political Marketing|language=en|volume=7|issue=3–4|pages=217–238|doi=10.1080/15377850802005083|s2cid=144530955|issn=1537-7857|doi-access=free}}</ref>