Editing Long tail (section)

===Marketing===
The drive to build a market and obtain revenue from the consumer demographic of the long tail has led businesses to implement a series of long-tail [[marketing]] techniques, most of them based on extensive use of internet technologies. Among the most representative are:
* [[New media marketing]]: The building and managing of [[social networks]] and online or [[virtual communities]] to extend the reach of marketing to the low-frequency, low-intensity consumer in a cost-effective way, often through [[blog]]s, [[RSS|RSS feeds]] and [[podcast]]s.{{Citation needed|date=April 2011}}
* Buzz marketing:  The strategic use of [[word of mouth]] and transmission of commercial information from person to person in an online or real-world environment.
* [[Viral marketing]]: The intentional spreading of marketing messages using preexisting social networks, with an emphasis on the casual, non-intentional and low cost, commonly through [[YouTube]] videos, [[viral email]]s and standalone [[microsite]]s.
* [[Pay per click]] and [[search engine optimization]]: The marketing of websites on search engines such as [[Google]], [[Yahoo! Search|Yahoo]] and [[Bing (search engine)|Bing]] by focusing on long-tail keywords which have less competition.
* [[Demand-side platform]]s/DSPs: Similar to how [[search engine marketing]] monetizes the long tail of keywords, auction-oriented buying/selling mechanisms are also viable to help monetize the long tail of ad impressions available across niche publishers in the [[display advertising]] realm. Publishers utilize these [[ad exchange]] environments, such as [[Right Media]] or [[AdECN]], to efficiently sell display inventory that might otherwise go unsold through direct sales force operations. As a result, by January 2011 between 20–25% of all US ad spending was derived from long tail advertisers.<ref>{{cite web|url=http://www.mediapost.com/publications/article/142294/long-tail-advertisers-are-back-us-ad-expansio.html |title='Long Tail' Advertisers Are Back, U.S. Ad Expansion Reaches '03 Levels |publisher=MediaDailyNews |date=2011-01-04 |access-date=2014-01-20}}</ref>