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=== Content delivery === Netflix freely [[Peering|peers]] with [[Internet service provider]]s (ISPs) directly and at common [[Internet exchange point]]s. In June 2012, a custom [[content delivery network]], [[Open Connect]], was announced.<ref>{{Cite web |author=Ryan Lawler |date=June 4, 2016 |title=Netflix Rolls Out Its Own CDN: Open Connect |url=https://techcrunch.com/2012/06/04/netflix-open-connect/ |access-date=September 12, 2016 |work=Tech Crunch}}</ref> For larger ISPs with over 100,000 subscribers, Netflix offers free ''Netflix Open Connect'' [[server appliance|computer appliance]]s that cache their content within the ISPs' [[data center]]s or networks to further reduce [[Internet transit]] costs.<ref>{{cite web |title=Netflix Open Connect Content Delivery Network |url=https://www.netflix.com/openconnect |access-date=October 25, 2014 |work=netflix.com}}</ref><ref>{{cite web |author=Eric Savitz |date=June 5, 2012 |title=Netflix Shifts Traffic To Its Own CDN; Akamai, Limelight Shrs Hit |url=https://www.forbes.com/sites/ericsavitz/2012/06/05/netflix-shifts-traffic-to-its-own-cdn-akamai-limelight-shrs-hit/ |access-date=October 25, 2014 |work=Forbes}}</ref> By August 2016, Netflix closed its last physical data center, but continued to develop its Open Connect technology.<ref>{{Cite news |author=Peter Judge |date=August 20, 2015 |title=Netflix's data centers are dead, long live the CDN! |work=Data Center Dynamics |url=http://www.datacenterdynamics.com/content-tracks/colo-cloud/netflixs-data-centers-are-dead-long-live-the-cdn/94661.fullarticle |access-date=September 15, 2016}}</ref> A 2016 study at the [[University of London]] detected 233 individual Open Connect locations on over six continents, with the largest amount of traffic in the US, followed by Mexico.<ref>{{Cite news |author=Richard Chirgwin |date=June 22, 2016 |title=Boffins map Netflix's Open Connect CDN: Six continents, 233 locations, thousands of servers |work=The Register |url=https://www.theregister.co.uk/2016/06/22/boffins_map_netflixs_open_connect_cdn/ |access-date=September 15, 2016}}</ref><ref>{{Cite journal |last1=Böttger |first1=Timm |last2=Cuadrado |first2=Felix |last3=Tyson |first3=Gareth |last4=Castro |first4=Ignacio |last5=Uhlig |first5=Steve |date=January 2018 |title=Open Connect Everywhere: A Glimpse at the Internet Ecosystem through the Lens of the Netflix CDN |journal=ACM SIGCOMM Computer Communication Review |volume=48 |issue=1 |arxiv=1606.05519 |bibcode=2016arXiv160605519B |doi=10.1145/3211852.3211857 |orig-year=Submitted June 17, 2017 |s2cid=215824680 | issn=0146-4833}}</ref> As of July 2017, Netflix series and movies accounted for more than a third of all prime-time download Internet traffic in North America.<ref>{{cite news |last=Ng |first=David |date=July 29, 2017 |title=Netflix is on the hook for $20 billion. Can it keep spending its way to success? |work=[[Los Angeles Times]] |url=https://www.latimes.com/business/hollywood/la-fi-ct-netflix-debt-spending-20170729-story,amp.html |url-status=live |url-access=limited |archive-url=https://web.archive.org/web/20171023223520/http://www.latimes.com/business/hollywood/la-fi-ct-netflix-debt-spending-20170729-story,amp.html |archive-date=October 23, 2017}}</ref>
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