Editing Product placement (section)

==Sports==
Product placement has long been prevalent in sports at all levels.

===NFL===
While now-defunct [[NFL Europe]] allowed liberal use of team uniforms by sponsors, the main [[National Football League]] (NFL) does not. In the United States, the league prohibits logos of sponsors painted onto the fields, although [[Gillette Stadium]] in [[Foxborough, Massachusetts]], has their stadium's logomark painted onto the [[FieldTurf]] field. In 2008, the league allowed sponsors on the practice jerseys of the uniforms, but not game uniforms.

In 1991, the league allowed uniform suppliers to display their logos on their NFL-related products. Since 2012, [[Nike, Inc.|Nike]] has been the league's official uniform supplier.<ref>{{Cite web |url=http://www.sportspromedia.com/news/nfl-nike-uniform-deal |title=US sportswear giant will remain exclusive uniform provider for league's 32 teams. |last=Carp |first=Sam |date=March 28, 2018 |website=sportspromedia.com |access-date=November 7, 2018}}</ref>

Early on, two of the league's flagship teams—the [[Green Bay Packers]] and the [[Pittsburgh Steelers]]—adopted their identity from corporate sponsors. The Packers adopted the name "Packers" because they were sponsored by the [[Indian Packing Company]]. They later had "ACME PACKERS" written on their uniforms in the early 1920s after the Acme Packing Company bought Indian Packing.<ref>{{Cite web |url=https://www.packers.com/news/the-acme-packers-were-short-lived-18677091 |title=The Acme Packers were short-lived | last = Christl | first = Cliff | author-link = Cliff Christl |date=March 23, 2017 |website=packers.com |access-date=November 7, 2018 |archive-url=https://web.archive.org/web/20180801221116/https://www.packers.com/news/the-acme-packers-were-short-lived-18677091 |archive-date=August 1, 2018 |url-status=live |df=mdy-all }}</ref> The Steelers adopted their current logo in 1962 as a product-placement deal with the [[American Iron and Steel Institute]], which owned the rights to the [[Steelmark]] logo. The Steelers later were allowed to add "-ers" to the Steelmark logo the following year so that they could own a [[trademark]] on the logo.<ref>{{Cite web |url=https://www.steel.org/about-aisi/history/history-of-the-steelmark |title=History of the Steelmark |website=steel.org |access-date=November 7, 2018}}</ref> (The Steelers' [[J.P. Rooneys|pre-NFL predecessors]] also regularly sold naming rights to companies in the Pittsburgh area.)

NFL Japan was a sponsor of the football-themed [[anime]] series ''[[Eyeshield 21]]''.<ref>{{Cite press release |url=https://www.businesswire.com/news/home/20070618006518/en/Japans-Top-Anime-Series-Eyeshield-21-Brings |title=Japan's Top Anime Series Eyeshield 21 Brings a New Concept, Sports Anime, to the Forefront of the Cartoon World with Its Global Debut on Toonami Jetstream |last=Moss |first=Geoff |date=June 18, 2007 |access-date=November 7, 2018}}</ref>

===Auto racing===
In auto racing, the concept of the [[factory-backed]] contestant, who is provided with vehicles and technical support in return for the car's manufacturer obtaining visibility for its products in competition, dates in [[NASCAR]] to the 1950s and [[Marshall Teague (racing driver)|Marshall Teague]]'s factory-backed [[Fabulous Hudson Hornet]]. "Win on Sunday, sell on Monday" was once a common [[adage]] among automakers.<ref>{{cite web|url=http://www.drivingtoday.com/greatest_cars/hudson_hornet/|title=The Greatest Cars: Hudson Hornet|first=Jack|last=Nerad|publisher=Driving Today|access-date=August 7, 2012|archive-url=https://web.archive.org/web/20130522184202/http://www.drivingtoday.com/greatest_cars/hudson_hornet/|archive-date=May 22, 2013|url-status=dead|df=mdy-all}}</ref>

In [[Formula One]], a number of major racing teams were once sponsored by tobacco companies, including [[Marlboro (cigarette)|Marlboro]] (which has had tenures with [[Scuderia Ferrari|Ferrari]] and the [[McLaren]] team. Due to tightening regulations on [[Regulation of nicotine advertising|tobacco advertising]] worldwide, many of these sponsorships have either been dropped, or downplayed and replaced with subliminal versions on vehicle livery when races are held in regions with heavy restrictions or outright bans on the marketing of cigarettes (such as the [[European Union]]).<ref>{{Cite news|url=https://www.theguardian.com/sport/2019/mar/15/f1-has-no-plans-to-ban-tobacco-company-sponsorship-despite-health-calls-australian-gp-lewis-hamilton-sebastian-vettel|title=F1 has no plans to ban tobacco company sponsorship despite health calls|last=Park|first=Giles Richards at Albert|date=2019-03-15|work=The Guardian|access-date=2019-03-19 |issn=0261-3077}}</ref><ref>{{cite news |newspaper=[[The Independent]]  |first=David |last=Tremayne |author-link=David Tremayne |url=https://www.independent.co.uk/sport/motor-racing/minority-stall-as-tobacco-ban-starts-302951.html |title=Minority stall as tobacco ban starts |date=August 1, 2005 |access-date=26 March 2010}}</ref>