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Topps
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==Trading cards for other sports== Topps also makes cards for other major North American professional sports. Its next venture was into [[ice hockey]], with a 1954 set featuring players from the four [[National Hockey League]] franchises located in the U.S. at the time: the [[Boston Bruins]], [[Chicago Blackhawks]], [[Detroit Red Wings]], and [[New York Rangers]]. In 1958, the [[O-Pee-Chee]] Company of London, Ontario, Canada, entered into an agreement with Topps to produce NHL cards (the 1957β58 series) and Canadian football cards (the 1958 series). O-Pee-Chee then started printing its own hockey and football cards in 1961. Similarly, the Topps Company struck agreements with Amalgamated and British Confectionery in the United Kingdom and Scanlen's in Australia. In 1967, with the major expansion of six new NHL teams to the United States, the Topps Company produced a new hockey card set that paralleled the 1966β67 O-Pee-Chee hockey design (the basic television design was in fact first used for 1966 Topps American football series). Starting in 1968β69, the Topps Company started printing an annual Topps hockey set that was similar to the annual O-Pee-Chee hockey set. The Topps and O-Pee-Chee hockey sets shared a similar design from 1968β69 to 1981β82 and from 1984β85 to 1991β92. Topps first sold cards for basketball in 1957,<ref name="TF20010327" /> but stopped after one season. The company started producing basketball cards again in 1969 and continued until 1982, but then abandoned the market for another decade, missing out on printing the prized rookie cards of [[Michael Jordan]] and other mid- and late-1980s [[National Basketball Association]] stars. Topps finally returned to basketball cards in 1992, several years after its competitors. This would be perfect timing, because 1992 was the rookie year of [[Shaquille O'Neal]]. In the United Kingdom, where football stickers have been popular over roughly the same period of time as trading cards, Topps acquired the old Amalgamated and British Confectionery firm in 1974, bringing its production methods and card style to Britain. Topps also makes cards for the Scottish Professional Football League. Under its Merlin brand, it has the licence to produce stickers for the [[Premier League]] and [[England national football team|the national team]]. Its main competition is the Italian firm [[Panini Group|Panini]]. Until 2019, Topps made '[[Topps Premier League]]' stickers and the Match Attax trading card game,<ref>{{cite web |url=https://collectibles.panini.co.uk/news.html?tx_news_pi1%5Bnews%5D=1265&tx_news_pi1%5Bcontroller%5D=News&tx_news_pi1%5Baction%5D=detail&cHash=a717cd99fe63371e40c7a72a05bb8998| title=Panini and Premier League sign exclusive worldwide agreement |access-date=2018-09-10| df=mdy-all}}</ref> and since 2015 it has produced stickers and trading cards for the [[UEFA Champions League]]. trading cardΒ hockey and wrestling cards In 2008, Topps gained the rights to production of [[WWE]] trading cards. The first variation of cards were aptly titled Slam Attax, a play on words of the previously popular football trading card game Match Attax (also made by Topps). The first set was released in late 2008 in the U.K., and it was then later released in the United States in mid-2009. This later proved to be a pattern for subsequent Slam Attax sets and variations, with the U.K. getting an earlier release than the U.S.. After failing to take off, Topps ceased production of Slam Attax cards in the U.S. after only two sets, whilst continuing the line in the U.K. and in Europe where in contrast the brand had become more popular. It remains today one of the longest running Topps brands in the U.K.. In 2008,<ref>{{cite web |url=http://www.mmaweekly.com/absolutenm/templates/dailynews.asp?articleid=7351&zoneid=2 |title=- UFC SIGNS WITH TOPPS TO CREATE TRADING CARDS - MMA WEEKLY - Mixed Martial Arts & UFC News, Photos, Rankings & more |access-date=2008-09-16 |url-status=dead |archive-url=https://web.archive.org/web/20081017012322/http://www.mmaweekly.com/absolutenm/templates/dailynews.asp?articleid=7351&zoneid=2 |archive-date=October 17, 2008 |df=mdy-all }}</ref> Topps and [[Zuffa|Zuffa, LLC]] signed an exclusive agreement to produce [[mixed martial arts]] trading cards. Among the included cards were current and former athletes from the [[Ultimate Fighting Championship|UFC]].
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