Editing 3MP (section)

===Early years===
3MP commenced transmission on 22 July 1976<ref name="ri-20060715">{{cite news |title=3MP turns 30 |url=https://radioinfo.com.au/news/3mp-turns-30 |access-date=8 June 2020 |work=Radioinfo.com.au |date=15 July 2006}}</ref> from studios in the [[Bayside Shopping Centre]], [[Frankston, Victoria|Frankston]]. It initially broadcast on 1380 [[kilohertz|kHz]] [[AM broadcasting|AM]] from a transmitter located at [[Rowville]] and, despite being based outside of the Melbourne city centre, was regarded by many listeners as Melbourne's seventh [[commercial radio]] station, the first new commercial licence since the launch of [[3XY]] in 1935.

The original licence holder was a consortium of businessmen and media identities and broadcast a music format of [[adult contemporary]] music blending solid gold and current [[top 40]] records. Devised by the station's first General Manager, Ray Bean and Operations Manager, Geoff Brown, the station aimed to target an older demographic than the then-market leading 3XY.

The first [[disc jockey|announcer]] heard on the station was [[John Burgess (host)|John Burgess]], with an initial presenting line-up including future ''[[Today (1982 TV program)|Today]]'' weatherman [[Brian Bury]] and former [[3LO]] presenter Richard Coombe. The first song played on the station was "[[Howzat (song)|Howzat]]" by [[Sherbet (band)|Sherbet]].<ref name="ri-20060715"/>

In 1978, as part of the Australian implementation of the [[Geneva Frequency Plan of 1975|Geneva Frequency Plan]], 3MP changed frequencies from 1380 to 1377&nbsp;kHz.