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=== From Novotel to Accor === In 1967, [[Paul Dubrule]] and [[Gérard Pélisson]] founded the hospitality group Société d'investissement et d'exploitation hôteliers (SIEH) and opened the first [[Novotel]] hotel outside [[Lille]] in northern France.<ref name="berghahn 978184545911">{{cite book|title=Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean|publisher=Berghahn Books|date=1 April 2009|author1=Luciano Segreto|author2=Carles Manera|author3=Manfred Pohl|isbn=9781845459116}}</ref><ref>{{cite web|url=http://www.cd-hotel.ch/cgi-bin/hotelchains.pl?language=1&mode=2&hotel_id=|title=Hotel chains|website=Cd-hotel.ch|access-date=8 September 2019}}</ref> In 1974, the first [[Ibis (hotel)|Ibis]] hotel was launched in [[Bordeaux]], France. Ibis was then considered a light version of Novotel.<ref>{{cite web|url= https://hospitality-on.com/en/contacts/gerard-pelisson|title=Gérard Pélisson|website=Hospitality-on.com|access-date=9 September 2019}}</ref> In 1975, Novotel-SIEH acquired the restaurant brand Courtepaille and the [[Mercure (hotel)|Mercure]] hotels. In 1980, Novotel-SIEH acquired the [[Sofitel]] hotels (43 hotels).<ref>{{cite web|url=http://www.britishtravelandhospitalityhalloffame.com/travelhalloffame2015/speaker/8003|archive-url=https://archive.today/20150926180628/http://www.britishtravelandhospitalityhalloffame.com/travelhalloffame2015/speaker/8003|url-status=dead|archive-date=26 September 2015|title=Hall of Fame Member|website=Britishtravelandhospitalityhalloffame.com|access-date=9 September 2019}}</ref> In 1981, Novotel-SIEH entered the Asian market with the opening of a Novotel in [[Singapore]].<ref>{{cite web|url=https://www.hotel-online.com/archive/archive-51019|title=Accor will manage Apollo Hotel Singapore|website=Hotel-online.com|date=1 October 1999|access-date=9 September 2019}}</ref>
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