Editing ArsDigita (section)

===Foundation===
[[File:Ferrari F355 in front of the ArsDigita offices taken by Hans Masing in July 2000.jpg|thumb|right|F355 parked outside the headquarters of ArsDigita]]
ArsDigita was founded by [[Philip Greenspun]], Tracy Adams, Ben Adida, Eve Andersson, Olin Shivers, Aurelius Prochazka, and Jin Choi. Recruitment for the company was touted heavily by Greenspun, and ArsDigita became notorious among the "elite geeks" as a place where recruiting could result in significant payoffs.  During the spring of 1999, for example, recruiting 5 hires would earn the employee a [[Honda S2000]].  Recruiting 10 employees would net a [[Ferrari F355]].  A trophy [[Ferrari F355|F355]] in bright yellow was kept parked outside of the Prospect Street office in Cambridge to entice employees into recruiting.  Later in the summer of 1999, as new management was brought on board, the policy was quietly changed to a lease of the cars, not outright ownership.<ref name="Greenspun-MIT">{{Cite web|url=https://random.waxy.org/arsdigita/|title=ArsDigita: From Start-Up to Bust-Up|website=random.waxy.org|access-date=2019-09-12}} </ref>