Editing BBC Choice (section)

===Background===
The BBC had been wanting to expand into the digital television market for a number of years, as theit Director-General [[Sir John Birt]] said, "The BBC has always been a pioneer of technology"<ref name=bbcdigital/>. Originally this was by their association with Flextech, which spawned the [[UKTV]] network. Both companies had different ideas on how the new channels would be run: the BBC wanted the channels branded as BBC channels, but Flextech wanted the channels to contain advertising. The BBC refused, stating that no domestic BBC channel should carry advertising.

In the end, a compromise was made: Two of the channels would launch as BBC channels: '''BBC Showcase''', and '''BBC Learning''' (later became [[BBC Knowledge]]), with the remainder of the channels being launched as the UKTV network, intended to be BBC in all but name. Prior to the launch, the channel changed its name from BBC Showcase to BBC Choice.<ref name=bbcdigital/>