Editing Bait-and-switch (section)

==Legality==
In the [[United States]], [[court]]s have held that the purveyor of a bait-and-switch operation may be subject to a [[lawsuit]] by customers for [[False advertising#Bait-and-switch|false advertising]], and can be sued for [[trademark infringement]] by competing manufacturers, retailers, and others who profit from the sale of the product used as bait. However, no [[cause of action]] will exist so long as the purveyor is capable of actually selling the goods advertised, even if they aggressively push a competing product.

Likewise, advertising a sale while intending to stock a limited amount of, and thereby sell out, a [[Loss leader|loss-leading]] item advertised is legal in the United States.<ref>{{Cite journal |last1=Dwivedi |first1=Yogesh K. |last2=Ismagilova |first2=Elvira |last3=Hughes |first3=D. Laurie |last4=Carlson |first4=Jamie |last5=Filieri |first5=Raffaele |last6=Jacobson |first6=Jenna |last7=Jain |first7=Varsha |last8=Karjaluoto |first8=Heikki |last9=Kefi |first9=Hajer |last10=Krishen |first10=Anjala S. |last11=Kumar |first11=Vikram |last12=Rahman |first12=Mohammad M. |last13=Raman |first13=Ramakrishnan |last14=Rauschnabel |first14=Philipp A. |last15=Rowley |first15=Jennifer |date=2021-08-01 |title=Setting the future of digital and social media marketing research: Perspectives and research propositions |journal=International Journal of Information Management |language=en |volume=59 |pages=102168 |doi=10.1016/j.ijinfomgt.2020.102168 |issn=0268-4012|doi-access=free |hdl=10454/18041 |hdl-access=free }}</ref> The purveyor can escape liability if they make clear in their advertisements that quantities of items for which a sale is offered are limited, or by offering a [[Rain check (idiom)|rain check]] on sold-out items.

In England and Wales, bait and switch is banned under the [[Consumer Protection from Unfair Trading Regulations 2008]];<ref>{{cite web |url=http://www.legislation.gov.uk/uksi/2008/1277/schedule/1/made |title=The Consumer Protection from Unfair Trading Regulations 2008 |website=Legislation.gov.uk |access-date=19 July 2019}} (See paragraphs 5 and 6)</ref> breaking this law can result in a criminal prosecution, an unlimited fine and two years in jail.
In Canada, this tactic is illegal under the ''[[Competition Act]].'' In Australia, bait advertising is illegal under the ''[[Competition and Consumer Act 2010]]''<ref>{{Cite web |url=https://www.brucelegal.com.au/bait-advertising-illegal-australia |title=Consumer Law Australia - How is Bait Advertising Illegal? |date=6 August 2018 |website=Brucelegal.com.au |access-date=11 June 2019}}</ref> (formerly known as the ''Trade Practices Act 1974'').