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Big Mac Index
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== Variants == * [[File:Big Mac index 50USD 2columns.png|thumb|right|How many burgers do you get for $50? (January 2012)]]''The Economist'' sometimes produces variants on the theme. For example, in January 2004, it showed a ''Tall Latte index'' with the Big Mac replaced by a cup of [[Starbucks]] [[coffee]].<ref>{{cite news | url = https://money.cnn.com/2004/01/16/news/funny/latteindex/ | title = The price of latte in Lucerne | last = Max | first = Sarah | publisher = CNN/Money | date = 30 January 2004 | archive-url= https://web.archive.org/web/20080506165740/https://money.cnn.com/2004/01/16/news/funny/latteindex/| archive-date= 6 May 2008 | url-status= live}}</ref> * In 2007, an Australian bank tried a variation the Big Mac index, being an "[[iPod]] index": since the iPod is manufactured at a single place, the value of iPods should be more consistent globally. However, this theory can be criticised for ignoring shipping costs, which will vary depending on how far the product is delivered from its "single place" of manufacture in [[China]].<ref>{{cite news |url=http://www.smh.com.au/news/technology/ipod-index-trumps-the-bigmac-one/2007/01/18/1169095897045.html |title=iPod Index trumps the BigMac one |newspaper=Sydney Morning Herald |date=18 January 2007 |archive-url=https://web.archive.org/web/20080411002225/http://www.smh.com.au/news/technology/ipod-index-trumps-the-bigmac-one/2007/01/18/1169095897045.html |archive-date=11 April 2008 |url-status=dead }}</ref> * [[Bloomberg L.P.]] introduced the Billy index where they convert local prices of [[IKEA]]'s [[Billy (bookcase)|Billy bookshelf]] into U.S. dollars and compare the prices.<ref>{{Cite news|url=http://www.svd.se/naringsliv/nyheter/artikel_3499675.svd|title=Ikea-Billy utmanar Big Mac|newspaper=Svenska Dagbladet|date=10 September 2009|last1=Braconier|first1=Fredrik|access-date=10 September 2009|archive-date=11 September 2009|archive-url=https://web.archive.org/web/20090911224046/http://www.svd.se/naringsliv/nyheter/artikel_3499675.svd|url-status=live}}</ref><ref>{{Cite web |url=http://www.thelocal.se/21998/20090910/ |title=The Local: Billy bookshelf does battle with Big Mac Index |access-date=11 September 2009 |archive-date=12 September 2009 |archive-url=https://web.archive.org/web/20090912075106/http://www.thelocal.se/21998/20090910/ |url-status=live }}</ref><ref>{{Cite web|url=http://www.dagenshandel.se/dh/DagensH.nsf/0/C78C108458A0ED4DC125762D00334236?open|archive-url=https://web.archive.org/web/20090912051519/http://www.dagenshandel.se/dh/DagensH.nsf/0/C78C108458A0ED4DC125762D00334236?open|url-status=dead|title=Dagens Handel: Billy-index utmanar Big Mac|archive-date=12 September 2009}}</ref><ref>{{Cite web |title=Ikea Billy Bookshelf Index Shows Lowest Price in U.A.E. (Table) |url=https://www.bloomberg.com/apps/news?pid=newsarchive&sid=a.K4T4ypP9ko|archive-url=https://web.archive.org/web/20151010000227/http://www.bloomberg.com/apps/news?pid=newsarchive&sid=a.K4T4ypP9ko|url-status=dead|archive-date=10 October 2015|website=Bloomberg.com}}</ref> * Gold-Mac-Index: The value of the purchasing power for 1 g of gold (Gold.de:<ref>{{Cite web|url=https://www.gold.de/artikel/gold-mac-index/|title=Big Mac Index? Hier kommt der Gold Mac Index: Der GMI von Gold.de|website=Gold.de|language=de|access-date=15 August 2017|archive-date=14 August 2017|archive-url=https://web.archive.org/web/20170814134152/https://www.gold.de/artikel/gold-mac-index/|url-status=live}}</ref> calculation of the gold price average of the corresponding year), how many burgers one got for 1 g gold. * A Swiss bank has expanded the idea of the Big Mac index to include the amount of time that an average local worker in a given country must work to earn enough to buy a Big Mac.<ref name="ubs">{{cite journal |author=Hoefert, Andreas |author2=Hofer, Simone |year=2006 |title=Prices and Earnings: A Comparison of Purchasing Power Around the Globe |url=https://www.ubs.com/1/ShowMedia/ubs_ch/wealth_mgmt_ch?contentId=103982&name=eng.pdf |url-status=dead |journal=[[UBS]] |version=2006 Edition |publisher=UBS AG, Wealth Management Research |page=11 |archive-url=https://web.archive.org/web/20080216015122/http://www.ubs.com/1/ShowMedia/ubs_ch/wealth_mgmt_ch?contentId=103982&name=eng.pdf |archive-date=16 February 2008}}</ref> * In 2017, the comparison platform Versus did a version called The Chai Latte Global Index, comparing [[Starbucks]] Chai Latte prices worldwide, by first converting the local prices into U.S. dollars.<ref>{{Cite web|url=https://versus.com/en/news/chai-latte-origin-economic-implications-and-global-index|title=Chai Latte: Origin, Economic Implications and Global Index|website=VERSUS|date=8 March 2017 |access-date=27 March 2020|archive-date=27 March 2020|archive-url=https://web.archive.org/web/20200327023408/https://versus.com/en/news/chai-latte-origin-economic-implications-and-global-index|url-status=live}}</ref> * Global personal finance comparison website, Finder.com, released a more comprehensive Starbucks Index in 2019, which analyzed coffee prices for a tall latte in 76 countries and autonomous regions around the world. The report included a Latte Line, which measured the correlation between the price of coffee and a country's GDP.<ref>{{Cite web|url=https://www.finder.com/starbucks-index|title=Finder's Starbucks Index 2019|first=Susannah|last=Binsted|date=25 September 2019|access-date=8 October 2019|archive-date=8 October 2019|archive-url=https://web.archive.org/web/20191008080330/https://www.finder.com/starbucks-index|url-status=live}}</ref> * In 2022, Trusaic, a provider of equal pay compliance software, unveiled a new online tool called The Big Mac Pay Gap Index, which shows how much more a Big Mac would cost you, after adjusting the menu price of a Big Mac to reflect whatever pay gap you may face.<ref>{{Cite web |last=O'Connell |first=Brian |date=14 June 2022 |title=McDonald's Big Mac Used to Measure 'Pay Gap' |url=https://www.thestreet.com/latest-news/mcdonalds-big-mac-used-to-measure-pay-gap |access-date=26 July 2022 |archive-date=26 July 2022 |archive-url=https://web.archive.org/web/20220726083948/https://www.thestreet.com/latest-news/mcdonalds-big-mac-used-to-measure-pay-gap |url-status=live }}</ref>
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