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==Proliferation== In 1999, [[Pyra Labs]] opened blogging to the masses by simplifying the process of creating and maintaining personal web spaces. released "[[Blogger (service)|Blogger]]", the number of blogs in existence was thought to be less than one hundred. Blogger led to the birth of the wider blogosphere.<ref>{{cite web |title=All About The Blogosphere |url=https://www.intotheblogosphere.org/ |access-date=2025-04-09 |website=Into The Blogosphere}}</ref><ref name="autogenerated2006">Joust, K. & Hipolit, M. (2006). Blog explosion. CQ Researcher, 16(22), 505-528.</ref> In 2005, a Gallup poll showed that a third of Internet users read blogs at least on occasion,<ref>{{Cite web |last= |first= |date=2006-02-10 |title=Blog Readership Bogged Down |url=https://news.gallup.com/poll/21397/blog-readership-bogged-down.aspx |access-date=2025-04-09 |website=Gallup.com |language=en}}</ref> and in May 2006, a study showed that there were over forty-two million bloggers contributing to the blogosphere. With less than 1 million blogs in existence at the start of 2003, the number of blogs had doubled in size every six months through 2006.<ref>{{Cite web |last=Jost |first=Kenneth |last2=Hipolit |first2=Melissa J. |date=2006-06-09 |title=Blog Explosion. Are blogs a passing fad or a lasting revolution? |url=https://cqpress.sagepub.com/cqresearcher/report/blog-explosion-cqresrre20060609 |access-date=2025-04-09 |website=sso.sagepub.com |publisher=CQ Press |doi=10.4135/cqresrre20060609}}</ref> In 2011, it was estimated that there were more than 153 million blogs, with nearly 1 million new posts being produced by the blogosphere each day.<ref>{{cite web |title=BlogPulse Stats |url=http://www.blogpulse.com/ |website=BlogPulse |publisher=[[Nielsen Holdings]] |access-date=2023-05-27 |archive-url=https://web.archive.org/web/20110112164748/http://www.blogpulse.com/ |archive-date=2011-01-12 |url-status=deviated}}{{cbignore}}</ref> === Revenue === In a 2010 Technorati study, 36% of bloggers reported some sort of income from their blogs, most often in the form of ad revenue.<ref name="autogenerated1">{{Cite web |last=Sobel |first=J. |date=2010 |title=State of the Blogosphere 2010 Introduction |url=http://technorati.com/blogging/article/state-of-the-blogosphere-2010-introduction/ |archive-url=http://web.archive.org/web/20120106092218/http://technorati.com/blogging/article/state-of-the-blogosphere-2010-introduction/ |archive-date=2012-01-06 |access-date=2025-04-09 |website=technorati.com}}</ref> This shows a steady increase from their 2009 report, in which 28% of the blogging world reported their blog as a source of income, with the mean annual income from advertisements at $42,548.<ref>{{Cite web |date=2009 |title=Day 4: Blogging Revenues, Brands and Blogs: SOTB 2009 - Technorati Blogging |url=http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/ |archive-url=https://web.archive.org/web/20111027230905/http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/ |archive-date=2011-10-27 |access-date=2025-04-09 |website=technorati.com}}</ref> Other common sources of blog-related income are paid speaking engagements and paid postings.<ref name="autogenerated1"/> Paid postings may be subject to rules on clearly disclosing commercial advertisements as such (regulated by, for example, the [[Federal Trade Commission]] in the US and the [[Advertising Standards Authority (United Kingdom)|Advertising Standards Authority]] in the UK).
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