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CTV 2
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===Beginning as NewNet=== [[File:The New VR logo.svg|upright|left|thumb|The logo of [[CKVR-DT|CKVR-TV]] during the "NewNet" era (1995β2005). NewNet stations prominently featured the last two letters of their [[call sign]]s in their branding.]] The system began to develop in 1995, at [[CKVR-DT|CKVR-TV]] in [[Barrie]], [[Ontario]]. In September of that year, owner [[CHUM Limited]] dropped CKVR's longtime affiliation with [[CBC Television]]<ref>{{cite web |url=http://playbackonline.ca/1995/08/28/4635-19950828/ |title=News Briefs: Rogers deal goes to CRTC |date=August 28, 1995 |work=Playback Magazine |access-date=January 3, 2012}}</ref> and relaunched it as an [[Independent station (North America)|independent station]]<ref>{{cite web |url=http://crtc.gc.ca/eng/archive/1994%5CDB94-745.htm |title=Decision CRTC 94-745 |date=September 14, 1994 |work=Canadian Radio-television and Telecommunications Commission |access-date=January 3, 2012}}</ref> with a more youthful image in order to generate interest from viewers in the neighbouring [[Toronto]] market, where CKVR had long been available on basic cable. This included adopting a news format similar to the ''[[CityNews|CityPulse]]'' newscasts on sister station [[CITY-DT|CITY-TV]], replacing its various classic television shows with more contemporary series, and picking up a package of games for the [[Toronto Raptors]], Toronto's then-new [[National Basketball Association|NBA]] franchise.<ref>{{cite web |url=http://playbackonline.ca/1995/12/04/4902-19951204/ |title=Network: A honey of a Raptor |date=December 4, 1995 |work=Playback Magazine |access-date=January 3, 2012}}</ref> The resulting station became known as "The New VR". The experiment was successful enough that CHUM replicated CKVR's format on stations it had acquired from Baton Broadcasting in 1997, namely [[CHRO-TV|CHRO]] in [[Pembroke, Ontario|Pembroke]], [[CFPL-DT|CFPL-TV]] in [[London, Ontario|London]], [[CKNX-TV]] in [[Wingham, Ontario|Wingham]], and [[CHWI-DT|CHWI-TV]] in [[Windsor, Ontario|Windsor]]. Most of these stations were also former CBC affiliates, and in markets where CKVR's sister station, CITY-TV, was already or subsequently became available on basic cable. [[CIVI-DT]] in [[Victoria, British Columbia]] was added into the system at its launch in October 2001. CHUM informally referred to these stations as the "NewNet".<ref>{{cite web |url=http://playbackonline.ca/1999/08/09/26373-19990809/ |title=In The Money |date=August 9, 1999 |work=Playback Magazine |access-date=January 3, 2012}}</ref> That name was never used on-air on any of these stations; rather it served as a common identifier for the stations to advertising buyers (it was also used on news vehicles in [[Southwestern Ontario]]). On-air, each station was known as "The New ''XX''", with ''XX'' representing the last two letters of the station's [[Call sign|callsign]] (e.g., "The New WI" for CHWI, "The New RO" for CHRO, "The New PL" for CFPL, etc.)
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