Editing Caldor (section)

===Early history===
In 1951, while shopping at an [[E. J. Korvette]] store in New York City, newlyweds Carl and Dorothy Bennett were inspired to open their own discount store that would be different from the average postwar discount retailer.  They envisioned a business that would emphasize quality of merchandise over less desirable, lower cost wares<ref name="cador1966">{{cite news|title=Caldor, Inc.|work= The Stock Market Magazine|date=April 1966}}</ref> at prices 10 to 40 percent below the manufacturers' suggested list prices,<ref name="mark1963">{{cite news|title=The Man Behind The Caldor Team|work= Mark, The Magazine of Southwestern Fairfield County|date= March 23, 1963}}</ref> along with department store level services such as well informed salespeople, merchandise guarantees, and a liberal refund policy.<ref name="cador1966"/>  These turned into cornerstones of the sustained growth and success of the chain they went on to establish.

Later in 1951 the couple used their $8,000 savings ({{Inflation|US|8000|1951|fmt=eq|round=-1}}) to open a 9,600-square-foot store in a second floor loft in [[Port Chester, New York]]. They named it Caldor, a blending of their first names. Specializing in name-brand hard goods<ref name="corner1970">{{cite news|title=In This Corner|work= The Discount Merchandiser|date= March 1970}}</ref> such as appliances, electronics, home furnishings, jewelry, and sports equipment<ref>{{cite news|author=Ferrara, J. Susan |title=The World of Retail: Hardlines vs. Softlines|work= Value Line|date= 2015}}</ref> for middle to upper middle class income yet bargain-conscious consumers.<ref name="cook1978" /> Their slogan, "Where Shopping Is Always a Pleasure", was more of a way of life for the Caldor team.<ref name="mark1963" /> Carl Bennett, who had been working as a wholesale liquor salesman for a [[Connecticut]] company, was born and raised in retail. His father owned a small grocery store in [[Greenwich, CT]], where quality of merchandise and customer appreciation were key. Bennett credits his father for teaching him the retail sensibilities that he used to guide his company throughout the years.<ref>{{cite news|author=Lovell, Doree |title=Caldor head a Baltimore booster|work=The News American|date=April 15, 1984}}</ref>