Editing Catchphrase (section)

==History==
The existence of catchphrases predates modern mass media. A description of the phenomenon is found in ''[[Extraordinary Popular Delusions and the Madness of Crowds]]'' published by [[Charles Mackay (author)|Charles Mackay]] in 1841:

<blockquote>And, first of all, walk where we will, we cannot help hearing from every side a phrase repeated with delight, and received with laughter, by men with hard hands and dirty faces, by saucy butcher lads and errand-boys, by loose women, by hackney coachmen, cabriolet-drivers, and idle fellows who loiter at the corners of streets. Not one utters this phrase without producing a laugh from all within hearing. It seems applicable to every circumstance, and is the universal answer to every question; in short, it is the favourite slang phrase of the day, a phrase that, while its brief season of popularity lasts, throws a dash of fun and frolicsomeness over the existence of squalid poverty and ill-requited labour, and gives them reason to laugh as well as their more fortunate fellows in a higher stage of society.<ref>[http://www.gutenberg.org/files/24518/24518-h/24518-h.htm Memoirs of Extraordinary Popular Delusions and the Madness of Crowds, by Charles Mackay, p. 239–240]</ref></blockquote>