Editing Cebu Pacific (section)

=== Foundation and growth (1988–2006) ===
[[File:Douglas Curtis - 9 Cebu-Pacific PH.jpg|thumb|left|A [[McDonnell Douglas DC-9-30|McDonnell Douglas DC-9-32]] on one of its final flights to [[Mactan–Cebu International Airport]] in 2006]]

Cebu Pacific was established on August 26, 1988. Republic Act No. 7151, which grants a legislative franchise to Cebu Air, Inc. to operate, was approved on August 30, 1991.<ref name="LawPhile-RA7151">{{Cite web |date=1991 |title=Republic Act No. 7151 |url=https://elibrary.judiciary.gov.ph/thebookshelf/showdocs/2/2818 |access-date=2021-04-02 |via=Supreme Court E-Library}}</ref> The airline began operations on March 8, 1996, with its first flight from [[Manila]] to [[Cebu]]. Domestic services began following market deregulation by the Philippine government. The airline was subsequently acquired by [[JG Summit Holdings]], owned at the time by [[John Gokongwei]].

The airline temporarily ceased operations in February 1998 after being grounded by the government following the crash of [[Cebu Pacific Flight 387|the crash of Flight 387]] that killed 104, but resumed services later the next month following re-certification of its aircraft.<ref name="FI">{{cite news | title= Directory: World Airlines | work= [[Flight International]] | page= 62 | date= 2007-04-03}}</ref> It initially started with 24 domestic flights daily among [[Metro Manila]], [[Metro Cebu]], and [[Metro Davao]]. By the end of 2001, its operations had grown to about 80 daily flights to 18 domestic destinations.

In the 2000s, Cebu Pacific was granted rights to operate international flights to the region, including [[Malaysia]], [[Indonesia]], Singapore, Thailand, South Korea, Hong Kong, and Guam. International flights were launched on November 22, 2001, with a twice-daily service to Hong Kong.<ref>{{Cite press release |title=Cebu Pacific Flies to Hong Kong |date=2001-11-22 |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2001/2001-11-22.html |language=en |archive-url=https://web.archive.org/web/20080413063101/http://cebupacificair.com/aboutus/press/2001/2001-11-22.html |archive-date=2008-04-13 |url-status=dead}}</ref> Thrice-weekly flights to [[Seoul]] commenced on March 1, 2002,<ref>{{Cite press release |title=Cebu Pacific Takes off for Seoul |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2002/2002-03-02.htm |language=en |archive-url=https://web.archive.org/web/20080415045512/http://www.cebupacificair.com/aboutus/press/2002/2002-03-02.htm |archive-date=2008-04-15 |url-status=dead}}</ref> followed by Singapore on October 1.<ref>{{Cite news|title=Cebu Pacific eyes more regional routes |url=https://www.philstar.com/business/2002/11/25/185374/cebu-pacific-eyes-more-regional-routes |work=The Philippine Star |date=November 25, 2002 |access-date=March 9, 2024}}</ref> Other regional flights were introduced and suspended later; however, including flights to Singapore (from November 6, 2002, to January 2003) and from Manila via [[Subic Bay International Airport|Subic]] to Seoul (from December 2002) due in part to the effects of the [[SARS]] epidemic.<ref>{{Cite press release |title=Flying Between Subic Seoul |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2003/02142003.html |language=en |access-date=31 March 2008 |archive-url=https://web.archive.org/web/20080424032406/http://www.cebupacificair.com/aboutus/press/2003/02142003.html |archive-date=24 April 2008 |url-status=dead}}</ref>

On November 10, 2005, Cebu Pacific launched "Go", a fare discount program that permanently reduced its fares by half. The move was done to increase the airline's revenue by twenty percent.<ref name="lcc-2005">{{Cite news|title=Cebu Pacific cuts ticket prices by half |first=Rainier Allan |last=Ronda |work=The Philippine Star |date=November 11, 2005 |url=https://www.philstar.com/headlines/2005/11/11/306296/cebu-pacific-cuts-ticket-prices-half |access-date=December 8, 2022}}</ref> Following this, Cebu Pacific experienced significant passenger growth, hiking up its sales volume by ninety percent.<ref>{{Cite news|title=Cebu Pacific hikes sales volume by 90% since 'Go' fares promo |first=Ehda M. |last=Dago-oc |work=The Philippine Star |date=November 21, 2005 |url=https://www.philstar.com/cebu-business/2005/11/21/307823/cebu-pacific-hikes-sales-volume-90-go-fares-promo |access-date=December 6, 2022}}</ref> Its president and CEO, [[Lance Gokongwei]], anticipated that with the low fares, air travel would be cheaper than sea travel. He further added that:<ref name="lcc-2005" />
{{bquote|This is all about getting people to think about flying. For those who fly today, we would like to encourage them to fly more frequently, and for those who haven’t flown before, we want to welcome them on board and introduce them to air travel.}}

The airline resumed its Manila–Singapore flights on August 31, 2006,<ref>{{Cite press release |title=Cebu Pacific flies Manila-Singapore for only P1499 |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2006/07192006.html |language=en |archive-url=https://web.archive.org/web/20080413063115/http://www.cebupacificair.com/aboutus/press/2006/07192006.html |archive-date=2008-04-13 |url-status=dead}}</ref> and launched a direct flight from Cebu to Singapore on October 23. It was the first low-cost airline to serve the Cebu-Singapore-Cebu sector,<ref>{{Cite press release |title=Cebu Pacific Flies Direct flight to Singapore from Cebu |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2006/09052006a.html |language=en |archive-url=https://web.archive.org/web/20080409222805/http://www.cebupacificair.com/aboutus/press/2006/09052006a.html |archive-date=2008-04-09 |url-status=dead}}</ref> and competing directly with [[Singapore Airlines]] subsidiary [[SilkAir]], the only Philippine carrier serving the route for years until [[Philippine Airlines]] resumed direct service in 2017. Cebu Pacific's direct Cebu–Hong Kong flights began on October 2, 2006, making it the Philippine carrier to serve the Cebu-Hong Kong-Cebu route after PAL terminated its direct service and began code-sharing with [[Cathay Pacific]] on the route.<ref>{{Cite press release |title=Cebu Pacific Flies from Cebu to Hong Kong |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2006/08082006a.html |language=en |access-date=31 March 2008 |archive-url=https://web.archive.org/web/20080424032411/http://www.cebupacificair.com/aboutus/press/2006/08082006a.html |archive-date=24 April 2008 |url-status=dead}}</ref> Manila–[[Bangkok]] flights were also launched in the same year.<ref name="dmk"/>