Editing Checkers and Rally's (section)

===Advertising and promotions===
One of the first advertising campaigns by Checkers and Rally's from 1999 to late 2000 featured the slogan "High Performance Human Fuel". The [[television]] [[advertisement]]s for the campaign were animated in an anime style, featuring a woman named Holly, in pursuit of fast food. The ads were created by [[Crispin Porter & Bogusky]],<ref>{{cite web |url=https://www.qsrmagazine.com/news/new-campaign-hi-performance-human-fuel|title=New Campaign: Hi-Performance, Human Fuel|work=QSR (magazine) |date=January 12, 2000 |access-date=August 7, 2019}}</ref> and illustrated by [[Peter Chung]], who was also responsible for the animation of MTV series ''[[Æon Flux]]''.<ref>{{cite web |last=Siebert |first=T.w. |date=January 17, 2000 |title=Checkers, Rally's Given 'Toon Up |url=https://www.adweek.com/brand-marketing/checkers-rallys-given-toon-34678 |access-date=June 12, 2024 |work=[[Adweek]]}}</ref>

In September 2007, ML Rogers, an advertising agency, won the advertising rights for Checkers Restaurants, and completely restructured the advertising campaign. Among the many changes is their new slogan, "little place. BIG TASTE", beginning October 2007.<ref>{{cite press release|url=https://www.franchising.com/news/20071018_checkersregrallysreg_launches_new_advertising_camp.html|title=Checkers®/Rally's® Launches New Advertising Campaign|date=October 18, 2007|work=Franchising.com|access-date=August 7, 2019}}</ref> In 2007, the chain used a character called Rap Cat, a stuffed animal cat who performs a rap song about the chain. The ad campaign became popular after it became a [[viral video]] on [[YouTube]].<ref>{{cite web |last=Urstadt |first=Bryan |date=July 6, 2007 |title=How Rap Cat Made It into This Headline |url=https://nymag.com/news/features/34473 |access-date=June 12, 2024 |work=New York Magazine}}</ref> The company gave away paper bags patterned like a basketball jersey to be worn by cats, with slots to cut out for the legs and tail, and asked customers to post videos of their cat wearing it to a Rap Cat website. This received criticism from animal rights activists, though Checkers stated that the packaging was "intended only as a creative extension of our television campaign."<ref>{{cite news |last=Varian |first=Bill |date=February 20, 2007 |title=Bag the cat? Uh, promo might not be good idea |url=http://www.sptimes.com/2007/02/20/Hillsborough/Bag_the_cat_Uh__promo.shtml |access-date=January 1, 2010 |work=St Petersburg Times}}</ref><ref>{{cite news |last=Cebrzynski |first=Gregg |date=March 5, 2007 |title=Checkers' Rapcat raises issue of 'edginess' in online promos |url=http://findarticles.com/p/articles/mi_m3190/is_10_41/ai_n18726467/ |access-date=January 1, 2010 |work=Nation's Restaurant News}}</ref>

In September 2014, they started to have a character called Mr. Bag, a talking bag who appears in the new commercials for Checkers and Rally's.

In September 2016, rapper and restaurateur [[Rick Ross]] stated his plans for a partnership with Checkers and Rally's, including ownership of a few franchises.<ref>{{cite web |last=Jones |first=Biz |date=September 22, 2016 |title=RICK ROSS BURGERS UP, GOES FACE-TO-FACE W/ CHECKERS BAAWWWWSE: 'WE GON DO IT DIS BIG' |url=http://www.sohh.com/rick-ross-burgers-goes-face-face-w-checkers-baawwwwse-gon-dis-big/ |access-date=November 22, 2016 |work=sohh.com}}</ref> He opened his first franchise location in [[Miami]] in early 2017.

"As of 2025, the chain offers various limited-time specials including meal bundles and discounts on select items."<ref>{{Cite web |last= |first= |date=2025-05-09 |title=Checkers Specials – Limited-Time Offers and Deals |url=https://checkersmenus.com/checkers-specials/ |website=CheckersMenus.com |access-date=2025-05-09}}</ref>