Editing Content theory (section)

==ERG theory==
ERG Theory was introduced by [[Clayton Alderfer]] as an extension to the famous [[Maslow's hierarchy of needs|Maslow's Hierarchy of Needs]].<ref>{{Cite web|url=https://www.valuebasedmanagement.net/methods_alderfer_erg_theory.html|title=Summary of ERG Theory - Clayton P. Alderfer. Abstract|website=valuebasedmanagement.net|access-date=2019-10-17}}</ref> In this theory, the existence or physiological needs are at the base. These include the needs for things such as food, drink, shelter, and safety. Next come the Relatedness Needs, the need to feel connected to other individuals or a group. These needs are fulfilled by establishing and maintaining relationships.

At the top of the hierarchy are Growth Needs, the needs for personal achievement and self-actualization. If a person is continuously frustrated in trying to satisfy growth needs, relatedness needs will re-emerge. This phenomenon is known as the frustration-regression process.