Editing Cracker Jack (section)

== Naming and packaging ==
In 1896, the first lot of Cracker Jack was produced, the same year the product's name and tagline "The More You Eat, the More You Want" were [[trademark|registered]].  It was named as if someone tasted it and remarked: "That's a crackerjack!" (Crackerjack is a colloquialism meaning "of excellent quality").<ref>{{cite news|title=Crackerjack|work=American Heritage Dictionary|edition= 4th |date= 2000}}</ref><ref name=":1" />

In 1899, [[Henry Gottlieb Eckstein]] developed the "waxed sealed package" for freshness, which was then known as the "Eckstein Triple Proof Package," a dust-, germ-, and moisture-proof paper package.

In 1902, the company was reorganized as Rueckheim Bros. & Eckstein. In 1907, the release of the song, "[[Take Me Out to the Ball Game]]," written by the lyricist [[Jack Norworth]] and composer [[Albert Von Tilzer]], gave Cracker Jack free publicity, with its line: "Buy me some peanuts and Cracker Jack!"<ref name=":0" />

In 1922, the name of the Chicago company was changed to The Cracker Jack Company.<ref name=":3" />