Editing Creation Records (section)

== Mid-period ==
Following an unsuccessful attempt to run an offshoot label for Warner Brothers ([[Elevation Records]]), McGee regrouped Creation and immersed himself in the burgeoning dance and [[acid house]] scene starting in the late 1980s. Those scenes had influenced Creation mainstays such as Primal Scream and [[Ed Ball (musician)|Ed Ball]], as well as newer arrivals such as [[My Bloody Valentine (band)|My Bloody Valentine]].<ref name="LarkinGE"/>

Creation Records' releases at this time tended to be critically acclaimed, without being major commercial hits.<ref name="LarkinGE"/> Creation had run up considerable debt that was only held off until McGee sold half the company to [[Sony Music Entertainment|Sony Music]] in 1992. There were reports of McGee's escalating drug use, as well as numerous and conflicting reports of the label being nearly bankrupted after funding the two-year-long recording of My Bloody Valentine's 1991 ''[[Loveless (My Bloody Valentine album)|Loveless]]''.{{Citation needed|date=October 2023}}