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==In journalism== {{Further|Journalistic objectivity}} According to the Society of Professional Journalists' [[code of ethics]], professional [[integrity]] is the cornerstone of a journalist's credibility.<ref>{{Cite web |last=SPJ |title=SPJ Code of Ethics - Society of Professional Journalists |url=http://www.spj.org/ethicscode.asp |archive-url=http://web.archive.org/web/20241123010638/https://www.spj.org/ethicscode.asp |archive-date=2024-11-23 |access-date=2024-12-14 |website=www.spj.org |language=en}}</ref> A journalist's number one obligation is to be honest. According to [[Gallup, Inc.|Gallup polls]], Americans' confidence in the mass media has been consistently declining each year since 2007.<ref>{{cite web |author=Elizabeth Mendes |title=In U.S., Trust in Media Recovers Slightly from All-Time Low |work=Gallup |date=19 September 2013 |url=http://www.gallup.com/poll/164459/trust-mediarecovers-slightly-time-low.aspx}}</ref> In 2013, a survey conducted by the [[Pew Research Center|Pew Research Center for the People & the Press]] found that credibility ratings for major news organizations are at or near their all-time lows.<ref>{{Cite web |date=2013-08-08 |title=Amid Criticism, Support for Media's 'Watchdog' Role Stands Out |url=https://www.pewresearch.org/politics/2013/08/08/amid-criticism-support-for-medias-watchdog-role-stands-out/#:~:text=By%20more%20than%20three-to-one,%20the%20public%20says |access-date=2024-12-14 |website=Pew Research Center |language=en-US}}</ref> "As audiences lose confidence in traditional news outlets, many see great promise in the Internet as a response to this crisis in journalism."<ref>HEFLIN, K. (2015). The Internet Is Not the Antidote. Journalism History, 41(3), 165β175.</ref> Three aspects of credibility: clarity (how easily the article can be understood), accuracy (how well documented the information is), and trustworthiness (how believable the information is).<ref>Mosier, N. R., Ahlgren, A. (1981). Credibility of Precision Journalism. Journalism Quarterly, 58(3), 375β518.</ref>
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