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Crystal Light
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===Test marketing and introduction=== Crystal Light was sold in test markets beginning in 1982.<ref>{{Cite news|last=Lazarus|first=George|date=May 7, 1982|title=GF, Wyler betting sugar free worth cost|pages=88|work=Chicago Tribune|url=https://www.newspapers.com/clip/59955773/gf-wyler-betting-sugar-free-worth-cost/}}</ref><ref>{{Cite news|last=Dean|first=Susan L.|date=July 7, 1982|title=Sugar substitute holds promise|pages=34|work=Green Bay Press-Gazette|url=https://www.newspapers.com/clip/59955899/sugar-substitute-holds-promise/|access-date=2020-09-25}}</ref><ref>{{Cite book|url=https://books.google.com/books?id=HlNWAAAAMAAJ&q=%22crystal+light%22+intitle:%22processed+prepared+food%22|title=Processed Prepared Food|date=1982|publisher=Gorman Publishing Company|volume=151|language=en}}</ref> As of mid-1983, it was being sold in 11 test areas.<ref>{{Cite news|last=Cook|first=Winifred I.|date=1983-05-31|title=Aspartame is being used|pages=4|work=The Central New Jersey Home News|url=https://www.newspapers.com/clip/59956693/aspartame-is-being-used/|access-date=2020-09-25}}</ref> It was introduced throughout the United States in April 1984.<ref>{{Cite book|url=https://books.google.com/books?id=kXYnAQAAMAAJ&q=%22crystal+light%22+1984+%22general+foods%22|title=Beverage World Periscope|date=1984|publisher=Beverage World Periscope|volume=3|pages=29|language=en}}</ref> General Foods sold $150 million of Crystal Light during the product's first year on national markets, representing 20% of all powdered drink mixes and 2/3 of all sugar-free drink mixes in the United States.<ref>{{cite journal|last=Austin|first=Joanne|date=November 1985|title=The Crystal Light persuasion|journal=Madison Avenue|volume=27|issue=11|page=20}}</ref>
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