Editing Customer (section)

===Client===
[[File:Attorney and Client, Fortitude and Impatience.jpg|thumb|A drawing of an attorney with a client]]
The term client is derived from Latin ''clients'' or ''care'' meaning "to incline" or "to bend", and is related to the emotive idea of [[closure (psychology)|closure]]. It is widely believed that people only change their habits when motivated by [[greed and fear]].<ref>{{cite web|url=https://www.psychologytoday.com/blog/the-pathways-experience/201708/greed-and-fear|title=Greed and Fear|website=Psychology Today|access-date=9 May 2018}}</ref> Winning a client is therefore a singular event, which is why professional specialists who deal with particular problems tend to attract long-term clients rather than regular customers.<ref name="auto"/> Unlike regular customers, who buy merely on price and value, long-term clients buy on experience and trust.<ref name="auto"/>