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== History == [[File:A Dominican-made Davidoff Ambassadrice cigar.jpg|thumb|right|Dominican-made Ambassadrice]] After the Second World War, Zino Davidoff decided to acquire a licence to produce his own series of cigars.<ref name=":0" /> As he had discerning international customers, he named the various formats of this "Château" cigar series after famous [[Bordeaux]] vineyard estates. The first in the series was the "Château Latour" in 1946. In 1967, Zino Davidoff was approached by [[Cubatabaco]], Cuba's state tobacco monopoly, about creating a line of cigars carrying the "Davidoff" name. The cigars were rolled in the newly established [[El Laguito Cigar Factory|El Laguito factory]] in [[Havana]], which had been established to roll Cuban President [[Fidel Castro]]'s own personal cigars, named [[Cohiba (cigar brand)|Cohíba]]. In 1968, the first cigars carrying the name "Davidoff" were released. The first formats were the No. 1, the No. 2 and the Ambassadrice. In 1970, Oettinger AG, located in [[Basel]], Switzerland, acquired the rights to the Davidoff trademark. In 1971, the Davidoff "Mini [[Cigarillos]]" (short fillers made of 100% tobacco) and, in 1972, the first Davidoff pipe tobaccos were released. As of 1975, the cigars of the Château series were delivered in cabinets bearing the Davidoff logo. In 1976, the "Mille Series" and, in 1977, the “Dom Pérignon” cigar, named after the champagne, were released. In 1986, a limited release of "Anniversario" cigars were produced, to celebrate Zino Davidoff's 80th birthday. The [[Zino Davidoff Group]] was [[Corporate spin-off|spun out]] of Davidoff in 1980<ref name=DiLenardo>{{cite web|last1=Di Lenardo |first1=Patrick| title=Icône du luxe, Davidoff lance sa marque de montres|url=http://www.arcinfo.ch/fr/horlogerie/icone-du-luxe-Davidoff-lance-sa-marque-de-montres-576-296195|work=[[ArcInfo (newspaper)|ArcInfo]] |date=February 8, 2015|access-date=October 20, 2019}}</ref> to exclusively market non-tobacco [[luxury goods]] such as watches, leather goods, pens, fragrances, eyewear, [[coffee]], and [[cognac]].<ref>{{cite web| title= Zino Davidoff SA official website|url=http://zinoDavidoff.com |website=ZinoDavidoff.com |access-date=9 July 2015}}</ref> [[Public health]] researchers have suggested that this was in order to engage in trademark diversification (also known as "[[brand stretching]]") to promote the tobacco products, because it allows for advertising the brand in the face of restrictions on the direct [[Nicotine marketing|promotion of tobacco products]].<ref name="Wen2005">{{cite journal |vauthors=Wen CP, Chen T, Tsai YY, Tsai SP, Chung WS, Cheng TY, Levy DT, Hsu CC, Peterson R, Liu WY |title=Are marketing campaigns in Taiwan by foreign tobacco companies targeting young smokers? |journal=[[Tobacco Control (journal)|Tobacco Control]] |date=June 2005 |volume=14 |issue=Suppl 1 |pages=i38-44 |doi=10.1136/tc.2004.007971 |pmid=15923447 |pmc=1766177 |doi-access=free }}</ref><ref name="Huong2017">{{cite journal |vauthors=Huong LT, Long TK, Van Anh TT, Tuyet-Hanh TT, Giang KB, Hai PT, Huyen DT, Khue LN, Lam NT, Nga PQ, Quan NT, Linh TN, Ha NT, Van Minh H |title=Tobacco Advertising, Promotion Among the Adult Population in Vietnam and Its Implications for Public Health |journal=[[Asia-Pacific Journal of Public Health]] |date=October 2017 |volume=29 |issue=7 |pages=569–579 |doi=10.1177/1010539517735630 |pmid=29037054 |s2cid=4872399 |url=https://www.researchgate.net/publication/320454883 |access-date=20 October 2019}}</ref> After numerous disputes over quality and ownership rights, Zino Davidoff and Cubatabaco decided to end their relationship. Leading up to this, in August 1989, Zino had publicly burned over one hundred thousand cigars that he had deemed of low quality and unfit to sell. All Davidoff products produced in Cuba were officially discontinued in 1991. An agreement was signed that no more Davidoff cigars from Cuba would be sold. In 1990, after discontinuing Cuban-made products, Davidoff started to produce cigars in the [[Dominican Republic]]. After numerous test runs, Zino Davidoff found a partner in the local producer “Tabadom”, owned by Hendrik Kelner. In 1991, the first Dominican-made Davidoff cigars were launched, continuing the product lines and cigar formats of their Cuban predecessors. With the move to the Dominican Republic, the Château series was renamed "Grand Cru", and the individual formats were numbered instead of carrying the names of vineyard estates. In 1991, the limited release called "Aniversario" became an ongoing cigar series, called the "Aniversario" series. In 1992, the "Special" cigar series was released, with the format "Special R" as the first product. In 1994, the 87-year-old Zino Davidoff died in Geneva, Switzerland. [[Image:Davidoffclassic pic.jpg|thumb|right|A pack of Davidoff Classic cigarettes]]
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