Editing Design language (section)

==Industrial design==
[[Industrial design]] is the process of designing products for mass production. A design language can provide a range of products a similar style that sets it apart from competitors.

In [[automotive design]], the design language often uses a signature [[Grille (car)|grille]] design. For instance, many [[BMW]] vehicles share a design language, including front-end styling consisting of a split "kidney grille" and four circular headlights.<ref name="design" />  Some manufacturers have appropriated design language cues from rival firms.<ref>{{cite web |url=http://cardesignnews.com/site/home/new_cars/display/store4/item131864/ |title=Car Design News Car Design Gallery on Form Language |access-date=2008-09-24 |archive-url=https://archive.today/20120707024602/http://www.cardesignnews.com/site/home/new_cars/display/store4/item131864/ |archive-date=2012-07-07 |url-status=dead }}</ref>

=== Examples ===
[[Apple Inc.|Apple]] used the [[Snow White design language|Snow White design]] for its home computers in the 1980s, which used parallel stripes to give the impression that the enclosure was smaller than it actually was.<ref>{{cite web|last=Esslinger|first=Hartmut|date=10 September 2013|title=Keep It Simple|url=http://designmind.frogdesign.com/blog/snow-white-steve-jobs-and-apples-awakening-as-a-global-design-leader.html|work=designmind.frogdesign.com/|accessdate=21 January 2014}}</ref> The [[Apple Industrial Design Group]] is responsible for the industrial design of all Apple products.

Cadillac introduced the [[Cadillac#The Art and Science era: 2000–present|Art and Science]] design philosophy in 2000, which emphasized sharp and crisp edges &mdash; what noted automotive journalist [[Dan Neil (journalist)|Dan Neil]] described as a "fractal geometric style."<ref name="neil">{{cite web
 |title        = BEHIND THE WHEEL/2003 Cadillac CTS; Turning 100, Sparkling Like a Gem
 |publisher    = pub
 |author       = Dan Neil
 |date         = April 7, 2002
 |url          = https://www.nytimes.com/2002/04/07/automobiles/behind-the-wheel-2003-cadillac-cts-turning-100-sparkling-like-a-gem.html}}</ref>

[[Ford Motor Company|Ford]] used the [[New Edge (design language)|New Edge]] design language in the 1990s and early 2000s, which combined intersecting arcs to create soft aerodynamic shapes. Later Ford used [[Ford Kinetic Design|Kinetic Design]] that featured a large lower trapezoidal grill on many vehicles.

[[Mazda]] has used the [[Mazda Nagare (car design)|Nagare]] design language, which used flowing lines influenced by wind.<ref>{{Cite web|title=Mazda Nagare design language - Car Body Design|url=http://www.carbodydesign.com/archive/2008/05/29-mazda-nagare-design-language/|access-date=2017-06-12|website=www.carbodydesign.com|language=en-US}}</ref> Mazda later used the Kodo design language.<ref>{{Cite news|last=Patton|first=Phil|date=2011-05-20|title=Mazda Designers Abandon Nagare, Embrace Kodo|language=en-US|work=The New York Times|url=https://www.nytimes.com/2011/05/22/automobiles/22KODO.html|access-date=2019-12-22|issn=0362-4331}}</ref>

Other examples include the Dynamic Shield design language used by [[Mitsubishi]],<ref>{{Cite web|date=2016-07-20|title=Explained: Mitsubishi's Dynamic Shield Design Philosophy|url=https://thenewswheel.com/explained-mitsubishi-dynamic-shield-design-philosophy/|access-date=2019-12-23|website=The News Wheel|language=en-US}}</ref> and Dynamic x Solid used by [[Subaru]].<ref>{{Cite web|date=2016-07-19|title=DYNAMIC X SOLID: Subaru's Global Architecture Explained|url=https://thenewswheel.com/dynamic-x-solid-subarus-global-architecture-explained/|access-date=2019-12-23|website=The News Wheel|language=en-US}}</ref>