Editing Development communication (section)

== History ==

The practice of development communication began in the 1940s, but widespread application came about after [[World War II]]. The advent of [[communication sciences]] in the 1950s included recognition of the field as an academic discipline, led by [[Daniel Lerner]], [[Wilbur Schramm]] and [[Everett Rogers]]. Both Childers and Quebral stressed that DC includes all means of communication, ranging from mass media from people to people.

According to Quebral (1975), the most important feature of Philippines-style development communications is that the government is the "chief designer and administrator of the master (development) plan wherein, development communication, in this system then is purposive, persuasive, goal-directed, audience-oriented, and interventionist by nature".<ref name="ManyozoAJC">{{Cite journal |last=Manyozo  |first=Linje |title=Manifesto for Development Communication: Nora C. Quebral and the Los Baños School of Development Communication |journal=[[Asian Journal of Communication]] |volume=16 |issue=1 |pages=79–99 |date=March 2006  |doi= 10.1080/01292980500467632 |s2cid=142022190 }}</ref>