Editing Dunkin' Donuts (section)

===1948–1963: Founding years===
[[File:Dunkin' Donuts, Georgia Avenue and Reedie Drive, Wheaton, Maryland (c. 1967).png|thumb|A Dunkin' Donuts store in [[Wheaton, Maryland]] {{circa}} 1967; the restaurant is still there operating today.]]
[[File:Firstdunkin.jpg|thumb|right|The original Dunkin' Donuts in [[Quincy, Massachusetts]], after its renovation in the 2000s]]
[[File:A Dunkin' Donuts restaurant in Hiawassee, Georgia, United States 01.jpg|thumb|Dunkin' in [[Hiawassee, Georgia]]]]
[[William Rosenberg|Bill Rosenberg]] opened the Open Kettle in 1948,   a restaurant selling doughnuts and coffee in [[Quincy, Massachusetts]] (a suburb of [[Boston]]), but in late May 1950,<ref>John Estrella, "Drive Gave Rise to Doughnut Empire," Quincy Patriot Ledger, November 28, 2001, p. 11.</ref> he changed the name  to Dunkin' Donuts after discussions with company executives.<ref>{{cite web |url=https://news.dunkindonuts.com/internal_redirect/cms.ipressroom.com.s3.amazonaws.com/285/files/201610/Dunkin%27%20Donuts%20History_11%203%2016.pdf |title=Dunkin' Donuts History |access-date=May 19, 2018 |archive-date=May 21, 2018 |archive-url=https://web.archive.org/web/20180521020841/https://news.dunkindonuts.com/internal_redirect/cms.ipressroom.com.s3.amazonaws.com/285/files/201610/Dunkin%27%20Donuts%20History_11%203%2016.pdf |url-status=live }}</ref><ref>{{cite news |last=Oliver |first=Myrna |url=https://www.latimes.com/archives/la-xpm-2002-sep-23-me-rosenberg23-story.html |title=William Rosenberg, 86; Dunkin' Donuts Founder Pioneered Franchising Businesses |work=[[Los Angeles Times]] |date=September 23, 2002 |access-date=June 2, 2020 |quote=When he started the business in a single shop in Quincy, Mass., in 1948, he called it the Open Kettle. Two years later, sure a better name could sell more doughnuts and coffee, he put his executives in a room with a tape recorder and told them to brainstorm. He later credited his architect with the trademark “Dunkin’ Donuts.” |archive-date=August 3, 2020 |archive-url=https://web.archive.org/web/20200803121226/https://www.latimes.com/archives/la-xpm-2002-sep-23-me-rosenberg23-story.html |url-status=live }}</ref> He conceived the idea for the restaurant after his experiences selling food in factories and at construction sites, where doughnuts and coffee were the two most popular items. The company introduced its first logo in 1953, and the mascot Dunkie in 1954.<ref>{{Cite web|url=https://mmmdunkindonuts.weebly.com/dunkins-firsts.html|title=Dunkin's Firsts|website=Dunkin' Donuts Corporation}}</ref> The restaurant was successful, and Rosenberg sold franchises to others starting in 1955.<ref>{{cite news |author=Staff Writer |url=https://www.nytimes.com/2002/09/23/business/william-rosenberg-86-founder-of-dunkin-donuts.html |title=William Rosenberg, 86, Founder of Dunkin' Donuts |work=[[The New York Times]] |date=September 23, 2002 |access-date=June 2, 2020 |quote=In 1955, hoping to accelerate the growth of the business, Mr. Rosenberg began selling franchises to other people, starting in Worcester. |archive-date=January 26, 2021 |archive-url=https://web.archive.org/web/20210126134752/https://www.nytimes.com/2002/09/23/business/william-rosenberg-86-founder-of-dunkin-donuts.html |url-status=live }}</ref> It was during this time that Johnny Spartos, one of the men running the original Quincy location, convinced Rosenberg to produce a donut with a handle specifically for dunking into a cup of coffee.<ref name=":1" />