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==Sponsorships== Starting the 2018-21 cycle, Expedia Group became the first-ever global sponsor of the [[UEFA Champions League]] and the [[UEFA Super Cup]] as Expedia extended to another season until 2024, but downgraded to the regional basis which it focuses to the [[U.S.]] market only starting in 2022β23 season as Hotels.com ended the sponsorship after 2021-22 season.<ref>{{cite press release|url=https://www.uefa.com/news-media/news/026c-12f737c361b6-cf2ebeefd9b4-1000--expedia-group-extends-uefa-champions-league-partnership/|title=Expedia Group extends UEFA Champions League partnership|date=10 August 2021|access-date=10 August 2021|publisher=[[UEFA]]|location=[[Nyon]]}}</ref> Starting the pandemic-hit [[2020-21 Liverpool F.C. season|2020-21 season]], Expedia struck the deal with the [[2019-20 Premier League|2020 English champions]], [[Liverpool F.C.]] as a global sponsor of the website in 3 seasons until 2023. In July 2021, Expedia became [[Wrexham A.F.C.]]'s shirt back sponsor.<ref>{{Cite web |date=July 14, 2021 |title=COMMERCIAL {{!}} WREXHAM AFC EMBARKS ON A JOURNEY WITH EXPEDIA |url=https://www.wrexhamafc.co.uk/news/2021/july/commercial--wrexham-afc-embarks-on-a-journey-with-expedia/ |access-date=January 25, 2024 |website=www.wrexhamafc.co.uk |language=en-gb}}</ref>
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