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Financial Times
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=== Origins === The ''FT'' was launched as the ''London Financial Guide'' on 10 January 1888, renaming itself the ''Financial Times'' on 13 February the same year. Describing itself as the friend of "The Honest Financier, the Bona Fide Investor, the Respectable Broker, the Genuine Director, and the Legitimate Speculator", it was a four-page journal. The readership was the financial community of the [[City of London]], its only rival being the more daring and slightly older (founded in 1884) ''[[Financial News (1884β1945)|Financial News]]''. On 2 January 1893 the ''FT'' began printing on light pink paper to distinguish it from the similarly named ''Financial News.''<ref name=FTabout>{{cite web|website=Financial Times|title=About the newspaper|url=http://help.ft.com/newspaper-delivery/about-the-newspaper/|archive-url=https://web.archive.org/web/20120108062240/http://help.ft.com/newspaper-delivery/about-the-newspaper/#axzz3ZDPTGgyZ|archive-date=8 January 2012 |access-date=4 May 2015}}</ref> The pink tint came from the pink color of the [[China clay]] they began sourcing from the [[Bodelva]] [[clay pit]] near [[St Austell]], [[Cornwall]],<ref name="Becquart2020">{{cite news |last1=Becquart |first1=Charlotte |title=The Financial Times newspaper is pink because of Cornwall's China clay |url=https://www.cornwalllive.com/news/cornwall-news/financial-times-newspaper-pink-because-4394084 |access-date=27 May 2025 |work=[[Cornwall Live]] |publisher=[[InYourArea]] |date=August 8, 2020}}</ref> and at the time, it was cheaper not to bleach the paper (several other more general newspapers, such as ''[[The Sporting Times]]'', had the same policy), but nowadays it is more expensive as the paper has to be dyed specially.<ref name=FTabout/>
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