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== History == The initial set of generic top-level domains, defined by RFC 920 in October 1984, was a set of "general purpose domains": <code>[[.com|com]]</code>, <code>[[.edu|edu]]</code>, <code>[[.gov|gov]]</code>, <code>[[.mil|mil]]</code>, <code>[[.org|org]]</code>. The <code>[[.net|net]]</code> domain was added with the first implementation of these domains. The <code>com</code>, <code>net</code>, and <code>org</code> TLDs, despite their originally specified goals, are now open to use for any purpose. In November 1988, another TLD was introduced, <code>[[.int|int]]</code>. This TLD was introduced in response to [[NATO]]'s request for a domain name that adequately reflected its character as an international organization. It was also originally planned to be used for some Internet infrastructure databases, such as <code>ip6.int</code>, the [[IPv6]] equivalent of <code>in-addr.arpa</code>. However, in May 2000, the [[Internet Architecture Board]] proposed to exclude infrastructure databases from the <code>int</code> domain. All new databases of this type would be created in <code>[[.arpa|arpa]]</code> (a legacy domain from the conversion of ARPANET), and existing usage would move to <code>arpa</code> wherever feasible, which led to the use of <code>ip6.arpa</code> for IPv6 [[Reverse DNS lookup|reverse lookups]]. By the mid-1990s, there was discussion of the introduction of more TLDs. [[Jon Postel]], as head of [[Internet Assigned Numbers Authority|IANA]], invited applications from interested parties. In early 1995, Postel created "Draft Postel", an Internet draft containing the procedures to create new [[Domain name registry|domain name registries]] and new TLDs.<ref>{{Cite news |last=Postel |first=Jon |date=1996-08-22 |title=New Registries and the Delegation of International Top Level Domains |newspaper=Ietf Datatracker |url=https://tools.ietf.org/html/draft-postel-iana-itld-admin |access-date=2011-06-21 |publisher=IETF Tools}}</ref> Draft Postel created a number of small committees to approve the new TLDs. Because of the increasing interest, a number of large organizations took over the process under the [[Internet Society]]'s umbrella. This second attempt involved setting up a temporary organization called the International Ad Hoc Committee ([[IAHC]]). On February 4, 1997, the IAHC issued a report ignoring the Draft Postel recommendations and instead recommending the introduction of seven new TLDs (<code>arts</code>, <code>firm</code>, <code>info</code>, <code>nom</code>, <code>rec</code>, <code>store</code>, and <code>web</code>). However, these proposals were abandoned after the U.S. government intervened.{{citation needed|date=May 2016}} In September 1998, the [[Internet Corporation for Assigned Names and Numbers]] (ICANN) was created to take over the task of managing domain names. After a call for proposals (August 15, 2000) and a brief period of public consultation, ICANN announced on November 16, 2000, its selection of seven new TLDs: <code>[[.aero|aero]]</code>, <code>[[.biz|biz]]</code>, <code>[[.coop|coop]]</code>, <code>[[.info|info]]</code>, <code>[[.museum|museum]]</code>, <code>[[.name|name]]</code>, <code>[[.pro|pro]]</code>. <code>[[.biz|biz]]</code>, <code>[[.info|info]]</code>, and <code>[[.museum|museum]]</code> were activated in June 2001, <code>[[.name|name]]</code> and <code>[[.coop|coop]]</code> in January 2002, <code>[[.pro|pro]]</code> in May 2002, and <code>[[.aero|aero]]</code> later in 2002. <code>[[.pro|pro]]</code> became a gTLD in May 2002, but did not become fully operational until June 2004. ICANN added further TLDs, starting with a set of [[sponsored top-level domain]]s. The application period for these was from December 15, 2003, to March 16, 2004; it resulted in ten applications.<ref>{{cite web|url=https://www.icann.org/en/tlds/stld-apps-19mar04/ |title=TLDs | sTLD Information Page |publisher=ICANN |access-date=2011-06-21}}</ref> Of these, ICANN approved <code>[[.asia|{{Not a typo|asia}}]]</code>, <code>[[.cat|cat]]</code>, <code>[[.jobs|jobs]]</code>, <code>[[.mobi|mobi]]</code>, <code>[[.tel|tel]]</code> and <code>[[.travel|travel]]</code>. In March 2011, <code>[[.xxx|xxx]]</code> was approved<ref>{{cite web|url=https://www.icann.org/en/minutes/prelim-report-18mar11-en.htm#5|title=ICANN Board meeting decision to approve .xxx|date=April 18, 2011 |publisher=ICANN}}</ref> (one year after an independent review found ICANN had broken its own bylaws by rejecting the application in 2007).<ref>{{cite web|url=https://www.icann.org/en/irp/icm-v-icann/irp-panel-declaration-19feb10-en.pdf|title=Independent Review Panel judgment on .xxx|date=February 19, 2010}}</ref> Of the remaining applications (<code>[[.post|post]]</code>, <code>[[.mail|mail]]</code> and an alternative <code>tel</code> proposal), <code>[[.post|post]]</code> was introduced in 2012. On June 26, 2008, during the 32nd International Public ICANN Meeting in Paris,<ref>{{cite web|url=https://par.icann.org/|title=32nd International Public ICANN Meeting |date=June 22, 2008|publisher=ICANN}}</ref> ICANN started a new process of TLD naming policy to take a "significant step forward on the introduction of new generic top-level domains." This program envisioned the availability of many new or already proposed domains, as well as a new application and implementation process.<ref>{{cite web|url=https://www.icann.org/en/topics/new-gtld-program.htm|title=New gTLDs Program|access-date=June 15, 2009|publisher=ICANN}}</ref> <ref>{{cite web|url=https://www.icann.org/en/announcements/announcement-4-26jun08-en.htm |title=Biggest Expansion in gTLDs Approved for Implementation |publisher=ICANN |access-date=2011-06-21}}</ref> Observers believed that the new rules could result in hundreds of new gTLDs being registered.<ref>[http://www.circleid.com/posts/86269_icann_approves_overhaul_top_level_domains/ ICANN Board Approves Sweeping Overhaul of Top-level Domains], CircleID, June 26, 2008.</ref> === New top-level domains === The introduction of several generic top-level domains over the years had not stopped the demand for more gTLDs; ICANN received many proposals for the establishment of new top-level domains.<ref>{{cite web|url=https://www.icann.org/dnso/new-gtlds-01apr00.htm|publisher=ICANN|title=Names Council Solicitation of Comments for Consideration of New Generic Top-Level Domains|date=April 1, 2000}}</ref> Proponents argued for a variety of models, ranging from adoption of policies for unrestricted gTLDs (see above) to chartered gTLDs for specialized uses by specialized organizations. In 2008, a new initiative foresaw a stringent application process for new domains, adhering to a restricted naming policy for ''open gTLDs'', ''community-based'' domains, and [[internationalized domain name]]s (IDNs).<ref name="guidebook">{{cite web |url=https://archive.icann.org/en/topics/new-gtlds/draft-rfp-24oct08-en.pdf |title=New gTLD Program: Draft Applicant Guidebook (Draft RFP) |publisher=ICANN|date=October 24, 2008}}</ref> According to a guidebook published by ICANN,<ref name="guidebook" /> a ''community-based gTLD'' is "a gTLD that is operated for the benefit of a defined community consisting of a restricted population." All other domains fall under the category ''open gTLD'', which "is one that can be used for any purpose consistent with the requirements of the application and evaluation criteria, and with the registry agreement. An open gTLD may or may not have a formal relationship with an exclusive registrant or user population. It may or may not employ eligibility or use restrictions." The establishment of new gTLDs under this program required the management of registrar relationships, the operation of a [[domain registry]], and demonstration of technical (as well as financial) capacity for such operations. A fourth version of the draft applicant guidebook (DAG4) was published in May 2011.<ref>{{cite web|url=https://www.icann.org/en/topics/new-gtlds/comments-7-en.htm|title=May 2011 New gTLD Applicant Guidebook|publisher=Icann.org|access-date=2013-10-24}}</ref> On June 20, 2011, ICANN's board voted to end most restrictions on the creation of generic top-level domain names (gTLDs) β at which time 22 gTLDs were available.<ref name="VOA">[https://www.voanews.com/a/new-internet-name-rule-opens-door-to-huge-changes-124180874/141045.html New Internet Name Rule Opens Door to Huge Changes.] [[Voice of America]], June 20, 2011. Accessed June 20, 2011</ref><ref name="AP">[https://news.yahoo.com/s/ap/20110620/ap_on_hi_te/as_internet_domain_names;_ylt=Arq2MV_LZjTuVPrs9JafjPJ34T0D;_ylu=X3oDMTJ0OGxxanN2BGFzc2V0A2FwLzIwMTEwNjIwL2FzX2ludGVybmV0X2RvbWFpbl9uYW1lcwRwb3MDNQRzZWMDeW5fYXJ0aWNsZV9zdW1tYXJ5X2xpc3QEc2xrA2ludGVybmV0bWluZA-- Internet minders OK vast expansion of domain names], [[Associated Press]], June 20, 2011. Accessed June 20, 2011</ref> Companies and organizations would be able to choose essentially arbitrary top-level Internet domains. The use of non-Latin characters (such as Cyrillic, Arabic, Chinese, etc.) would also be allowed in gTLDs. ICANN began accepting applications for new gTLDs on January 12, 2012.<ref name="VOA" /> A survey by registrar Melbourne IT considered entertainment and financial services brands most likely to apply for new gTLDs for their brands.<ref name="Managing Internet IP">[http://www.managingip.com/Article/2851692/News-In-Brief-Internet-IP/Who-will-apply-for-brand-gTLDs.html Who will apply for gTLDs], Managing Internet IP, June 21, 2011.</ref> The initial price to apply for a new gTLD was $185,000.<ref name="AP" /> ICANN expected that the first batch of new gTLDs would be operational by September 2013.<ref>{{cite web|url=http://domainincite.com/13304-the-official-unrealistic-go-live-date-for-new-gtlds-is-september-28 |title=The official (unrealistic) go-live date for new gTLDs is September 28 | DomainIncite β Domain Name News & Opinion |publisher=DomainIncite |date=2013-06-06 |access-date=2013-10-24}}</ref> ICANN expected the new rules to significantly change the face of the internet. Peter Thrush, chairman of ICANN's board of directors, stated after the vote: "Today's decision will usher in a new internet age. We have provided a platform for the next generation of creativity and inspiration. Unless there is a good reason to restrain it, innovation should be allowed to run free."<ref>{{cite news|author=Charles Arthur |url=https://www.theguardian.com/technology/2011/jun/20/icann-domains-expansion-annnounced |title=Icann announces huge expansion of web domain names from 2012 | Technology |publisher=theguardian.com |date= 20 June 2011|access-date=2013-10-24 |location=London}}</ref> Industry analysts predicted 500β1000 new gTLDs,<ref name="AP" /> mostly reflecting names of companies and products, but also cities, and generic names like ''bank'' and ''sport''. According to Theo Hnarakis, chief executive of [[Melbourne IT]], the decision would "allow corporations to better take control of their brands. For example, ''apple'' or ''ipad'' would take customers right to those products."<ref name="AP" /> In agreement, Nick Wood, Managing Director of Valideus, suggested "Your own gTLD demonstrates confidence and vision and may accelerate your brand and its value. An internet address at the Top Level is far better than registration at the 'low rent' Second Level."<ref>{{cite web |url=http://www.iprinfo.com/julkaisut/iprinfo-lehti/lehtiarkisto/2009/IPRinfo_2-2009/fi_FI/Dot_Confusion__ICANN_is_Planning_Hundreds_of_New_gTLDs/ |title=IPR University Center : Dot Confusion β ICANN is Planning Hundreds of New gTLDs |publisher=Iprinfo.com |access-date=2013-10-24 |archive-url=https://web.archive.org/web/20131029195317/http://www.iprinfo.com/julkaisut/iprinfo-lehti/lehtiarkisto/2009/IPRinfo_2-2009/fi_FI/Dot_Confusion__ICANN_is_Planning_Hundreds_of_New_gTLDs/ |archive-date=October 29, 2013 |url-status=dead }}</ref> However, some companies, like Pepsi, ruled out a branded gTLD.<ref>{{cite news | title = Pepsi rules out .brand gTLD | date = June 21, 2011 | url = http://www.managingip.com/Article/2851739/News-In-Brief-Internet-IP/Pepsi-rules-out-brand-gTLD.html | work = Managing Internet IP | access-date = 2011-07-28 |url-access=subscription }}</ref>
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