Editing ITV Digital Channels (section)

===1996–2002: Launch, digital expansion and rebrands===
[[File:ITV digital channels viewing share.png|thumb|300px|right|ITV digital channels viewing share between 2000 and 2008]]
In 1996, [[Granada plc]] and [[Sky UK|BSkyB]] agreed to create a joint venture to operate four services  on Sky and other cable platforms. The services were:
* [[Plus (British TV channel)|Granada Plus]], an archive channel using the [[ITV Granada|Granada]] and [[London Weekend Television|LWT]] archives (de-branded from Granada on 9 September 2002)
* [[Men & Motors|Granada Men & Motors]], a channel aimed at men, focused on motoring and erotic content (de-branded from Granada on 12 August 2001)
* [[Granada Breeze|Granada Good Life]], a women's lifestyle channel (renamed to Breeze on 1 May 1998)
* [[Granada Talk TV]], a talk shows channel (closed on 31 August 1997 due to low ratings)
The GSkyB portfolio greatly increased its reach with the launch of [[ITV Digital|ONdigital]], which Granada and Carlton, another dominant ITV rights holder, were funding, in October and November 1998. Granada Plus and Men & Motors performed well in ratings, but Breeze struggled to attract viewers, leading to budget cuts that resulted in original programming being cut and 60 jobs being lost. In December 2001, the decision was made to close the channel with a gradual closure across digital platforms. It was finally closed on 30 April 2002 to honour contracts with [[Telewest]] and [[NTL Incorporated|NTL]]. 

Throughout 2001 and 2002, the channels began to disassociate from Granada branding. Men & Motors received a major rebrand in August 2001, and the Granada brand was dropped from Plus in September 2002.