Editing Impulse! Records (section)

===Design===
Impulse!'s albums are known for their visual appeal. The black, orange, and white [[livery]] was devised by [[Fran Attaway]] (then known as Fran Scott), whom Taylor also credits with establishing the label's tradition of using cutting-edge photographers for its covers.<ref>[http://www.birkajazz.com/archive/impulse.htm Birka Jazz - Impulse jazz album covers]</ref> The color scheme was chosen for its brightness and because no other label used this combination.<ref>{{Cite news|url=https://jazztimes.com/features/the-impulse-records-story-the-house-that-trane-built/|title=The Impulse Records Story: The House That Trane Built - JazzTimes|work=JazzTimes|access-date=2017-09-07|language=en-US}}</ref>

The label's logo featured the Impulse! name in a heavy, sans-serif, lower-cased font, followed by an exclamation mark that mirrors the lower-case "i" at the beginning. For most of the 1960s, Impulse!'s album covers featured the logo in orange letters in a white circle, with black-and-orange exclamation marks above it, and the catalog number below it. One exception is the album ''[[A Love Supreme]]'', which used the design in black and white. In 1968 the circular front-cover badge was replaced by a one-color design featuring a simplified Impulse! logo and the ABC Records logo side by side within a divided rectangular border.

Album covers often featured stylish, large-format photographs or paintings, usually in color, which were typically bled out to the edges of the cover and printed on glossy laminated stock. Many of the best-known Impulse! covers were designed by art director [[Robert Flynn (graphic designer)|Robert Flynn]] and photographed by a small group that included [[Pete Turner (photographer)|Pete Turner]], who shot covers for Verve, [[A&M Records|A&M]], and [[CTI Records|CTI]]; [[Chuck Stewart]]; [[Arnold Newman]]; [[Ted Russell (photographer)|Ted Russell]]; and [https://web.archive.org/web/20090323120015/http://www.bobdylanphotobook.com/ Joe Alper], who was known for his early ’60s photographs of [[Bob Dylan]]) The sparse black-and-white back covers bore the slogan "The New Wave of Jazz is on IMPULSE!" Most Impulse! LPs were issued in a gatefold sleeve, with photographs, liner notes, and, in some cases, multi-page booklets.