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==Common uses== The ability to display content from one site within another is part of the original design of the Web's [[hypertext]] medium. Common uses include: * Avoiding [[copyright infringement]]: it is copyright infringement to make copies of a work for which the person making copies has no license, but there is no infringement when the re-user provides a simple text link within an HTML document that points to the location of the original image or file (simply called a "link").<ref>{{cite web|url=http://www.techdirt.com/articles/20100105/0109067611.shtml|title=Is Inline Linking To An Image Copyright Infringement?|access-date=2014-02-15|publisher=Techdirt|author=Mike Masnick|date=6 January 2010 }}</ref> * Web architects may deliberately segregate the images of a site on one server or a group of servers. Hosting images on separate servers allows the site to divide the bandwidth requirements between servers. As an example, the high-volume site [[Slashdot]] stores its "front page" at <code>slashdot.org</code>, individual stories on servers such as <code>games.slashdot.org</code> or <code>it.slashdot.org</code>, and serves images for each host from <code>images.slashdot.org</code>. * An article on one site may choose to refer to copyrighted images or content on another site via inline linking, which may avoid rights and ownership issues that copying the original files could raise. However, this practice is generally discouraged due to resulting bandwidth loading of the source, and the source provider is often offended because the viewer is not seeing the whole original page, which provides the intended context of the image. * Many web pages include [[Web banner|banner ad]]s. Banner ads are images hosted by a company that acts as middleman between the advertisers and the websites on which the ads appear. The <code><img></code> tag may specify a URL to a [[Common Gateway Interface|CGI]] script on the ad server, including a string uniquely identifying the site producing the traffic, and possibly other information about the person viewing the ad, previously collected and associated with a cookie. The CGI script determines which image to send in response to the request. * Some websites hotlink from a faster server to increase client loading speed. * [[Hit counter]]s or [[Web counter]]s show how many times a page has been loaded. Several companies provide hit counters that are maintained off site and displayed with an inline link.
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