Editing JetBlue (section)

=== 1998–2000: Founding ===
JetBlue was incorporated in Delaware in August 1998<ref name=10K>{{cite web|url=https://www.sec.gov/ix?doc=/Archives/edgar/data/0001158463/000115846325000005/jblu-20241231.htm|title=2024 Form 10-K, JetBlue Airways Corporation|publisher=[[United States Securities and Exchange Commission]]|date=February 14, 2025}}</ref> with its headquarters in [[Forest Hills, Queens]]. [[David Neeleman]] founded the company in August 1999 under the name "NewAir".<ref name="jetblue.com">{{cite web |url=http://jetblue.com/about/ourcompany/history/about_ourhistory.html |title=JetBlue Airways |publisher=JetBlue Airways |access-date=April 25, 2012 |archive-url=https://web.archive.org/web/20120419100420/http://www.jetblue.com/about/ourcompany/history/about_ourhistory.html |archive-date=April 19, 2012 |url-status=dead}}</ref> JetBlue started by following [[Southwest Airlines|Southwest]]'s approach of offering low-cost travel, but sought to distinguish itself by its amenities, such as [[in-flight entertainment]], [[Television|TV]] at every seat, and [[Sirius XM]] [[satellite radio]]. JetBlue sought to primarily use the [[Airbus A320 family]] to ease maintenance, taking a similar approach to [[Southwest Airlines|Southwest]], which primarily uses the [[Boeing 737]].{{citation needed|date=January 2024}}

In September 1999, the airline was awarded 75 initial take-off/landing slots at [[John F. Kennedy International Airport]] and received its [[USDOT]] [[CPCN]] authorization in February 2000. It commenced operations on February 11, 2000, with services to [[Buffalo Niagara International Airport|Buffalo]] and [[Fort Lauderdale–Hollywood International Airport|Fort Lauderdale]].<ref name="FI">{{cite news |title=Directory: World Airlines |work=[[Flight International]] |page=98 |date=April 3, 2007}}</ref>

JetBlue's founders had set out to call the airline "Taxi" and therefore have a yellow livery to associate the airline with New York. However the idea was dropped after threats from investor [[JPMorgan Chase|JP Morgan]] to pull its share ($40&nbsp;million of the total $128&nbsp;million) of the airline's initial funding unless the name was changed.<ref>[http://knowledge.wharton.upenn.edu/article.cfm?articleid=1342 The Steady, Strategic Ascent of JetBlue Airways]. January 11, 2006.</ref>