Editing KIIS 101.1 (section)

===3DB===
{{Main|3DB (Melbourne)}}
3DB was awarded its broadcast licence in 1925 but did not immediately come on air due to debates in Federal Parliament as to whether or not Australia should proceed with the then-unique system of A Class (later [[Australian Broadcasting Corporation|ABC]]) and B Class (later commercial) stations.<ref name="Griffen-Foley, Bridget 2009">[[Griffen-Foley, Bridget]], ''Changing Stations: The Story of Australian Commercial Radio'', [[University of New South Wales Press]], 2009, Sydney</ref> The station was originally owned by Druleigh Business and Technical College Pty Ltd,<ref name="McLaughlin, Bill 1885">McLaughlin, Bill, ''From Wireless to Radio: The 3DB Story'', [[Herald & Weekly Times]] Melbourne, 1985</ref> hence the callsign '''DB'''. 3DB eventually made its on-air debut on 21 February 1927<ref>{{cite news |title=New Broadcasting Station |work=[[The Argus (Melbourne)]] |date=22 February 1927 |page=10}}</ref> in a fairly low-key manner.<ref name="Griffen-Foley, Bridget 2009"/>

From 1929 until 1987, 3DB was owned and operated by the [[Herald & Weekly Times]] (HWT), owners of ''[[The Herald (Melbourne)|The Herald]]'' and ''[[The Sun News-Pictorial]]'', then separate [[newspaper]]s.

For most of this era 3DB was one of Melbourne's most popular stations, topping ratings surveys for some decades.<ref>Jones, Colin, ''Something in the Air: A History of Radio in Australia'', Kangaroo Press, 1995.</ref> 3DB was extremely popular in all fields in which it broadcast. Music ranged from [[pop music]] and [[Top 40]] to [[classical music|classical]], some of it live. The station was also a big producer of [[radio drama]] (including [[soap opera]]s), live [[variety (radio)|variety]] programs, quizzes, etc. 3DB also transmitted many sporting events, particularly [[horse racing]], [[Australian Football League|VFL]] football, and [[test cricket]] from England. 3DB's women's programs and children's session were also popular.<ref>various program guides of different areas, in the collection of Albert Isaacs, Melbourne.</ref><ref name="McLaughlin, Bill 1885"/>

One of the most important people in 3DB's history was [[David Thomas Worrall]],<ref>{{cite book|url=http://adb.anu.edu.au/biography/worrall-david-thomas-12074|title=Australian Dictionary of Biography|first=John|last=Spierings|chapter=Worrall, David Thomas (1894–1968)|publisher=National Centre of Biography, Australian National University|via=Australian Dictionary of Biography}}</ref> who was appointed manager of the station by the ''Herald and Weekly Times''{{'}} Sir [[Keith Murdoch]] in 1929, and who was to remain as manager until 1958.  He was responsible for introducing many big budget programs.

From 1942 onwards, 3DB was the radio broadcaster of the [[Royal Children's Hospital, Melbourne|Royal Children's Hospital]]'s [[Good Friday Appeal]] and played a major part in promoting the appeal, with the sums raised annually increasing dramatically from 1942 onwards.<ref>{{Cite web|url=https://goodfridayappeal.com.au/about-us/our-history/funds-raised-year-by-year/|title = Funds raised year by year}}</ref><ref name="Carty, Bruce 2011">Carty, Bruce, ''On the Air: Australian Radio History'', privately published, 2011, Gosford, N.S.W.</ref><ref>{{Cite book|chapter-url=http://adb.anu.edu.au/biography/worrall-david-thomas-12074|title = Australian Dictionary of Biography|chapter = Worrall, David Thomas (1894–1968)|publisher = National Centre of Biography, Australian National University}}</ref>

After purchasing the [[Geelong Advertiser]] and its subsidiary [[K Rock 95.5|3GL]] in 1987, the Herald and Weekly Times owned more than one station in the Melbourne/Geelong region and, thus, was required by the [[Australian Broadcasting Tribunal]] to divest itself of one station. 3DB was sold and actually had four owners for short periods in the 12 months of 1987.

[[Albert Music|J Albert & Son]], a [[Sydney]] based music company and owners of [[KIIS 106.5|2UW]], purchased 3DB in late 1987 and changed the [[call sign]] to '''3TT'''. The last program to be broadcast under the 3DB call sign, in the very early hours of 2 April 1988, was a repeat of [[Bert Newton]]'s 1987 documentary on the 60th anniversary of 3DB.