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Keep America Beautiful
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==Accomplishments== Keep America Beautiful is best known for its "Crying Indian" public service advertisement (PSA) which launched on [[Earth Day]] in 1971 and for its annual [[America Recycles Day]]. In 2021, Keep America Beautiful released a comprehensive litter study. Its study concluded that 90% of Americans agree litter is a problem in their community, roadside litter is down 54% in the last ten years and there are approximately 50 billion pieces of litter on the ground in the United States. In concert with the study's release, Keep America Beautiful launched their hashtag #152AndYou on [[Earth Day]] representing that if all individuals picked up 152 pieces of litter, there would be no litter on the ground until someone littered again.<ref>{{Cite web |url=https://kab.org/litterstudy/ |title=The Definitive Study on Litter in America |date=April 22, 2021 |publisher=Keep America Beautiful |access-date=April 28, 2021}}</ref>
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